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5 Things I Thought I Knew at 22 That Turned Out to Be Totally Wrong
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The Scoop on Content

What's the most critical thing to know in creating content that drives business for your brand? There's one thing to always keep top of mind, and that one thing differs for B2B and for B2C. (This is half of a co-presentation I did for New Media Expo with a co-presenter.)

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The Scoop on Content

  1. The Scoop on Content Ann Handley - @marketingprofs
  2. 30 minutes… READY?
  3. If your customer signed your paycheck, what would your marketing look like?
  4. Psst! Free research report (B2B & B2C): Slideshare.net/MProfs
  5. It’s awesome. (Mostly.)
  6. “The best marketing doesn’t feel like marketing.” -- Tom Fishburne Marketoonist.com
  7. The best content is content worth sharing.
  8. Connecting people with great experiences
  9. “We want to love our fans more than they love us. We show it by putting them at the center of our story.” -- Mike Hayes Ben & Jerry’s
  10. In B2B, the best content is Content as a Service.
  11. Will your customers THANK YOU for your content?
  12. Two-minute case study: Kinvey
  13. Ultimate in “Content as a Service”: Serving audience is #1.
  14. “Your top-of-funnel content should be intellectually divorced from your product, but emotionally wed to it.” – Joe Chernov, Kinvey
  15. Ideas you can steal: •Tell a story bigger than your brand: Will a reader THANK YOU? •Content worth sharing (B2C) or Content as a service (B2B) •Find your foothold. •Think content ecosystem, not content campaign. •To gate or not to gate: Weigh the factors.
  16. This is Joe. What happened? 25% of all leads in Q4 2012 Which meant…
  17. Let’s talk, #NMX! @marketingprofs @marketingprofs @michaelterpin
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What's the most critical thing to know in creating content that drives business for your brand? There's one thing to always keep top of mind, and that one thing differs for B2B and for B2C. (This is half of a co-presentation I did for New Media Expo with a co-presenter.)

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