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Hi 👋, I’m ANN HANDLEY.
Chief Content Officer, MarketingProfs.
Tina Fey Superfan.
Usually hungry.
SLAY THE IGNOSAURUS;
CHANGE YOUR LIFE.
IGNOSAURUS
Latin: “IGNORAMUS-STATUS-QUO”
IGNOSAURUS
Unfocused stare
43% OF US SAY THAT OUR DAY IS
RULED BY WHAT WE FIND IN OUR
INBOX EACH MORNING.
—“Marketing Happiness Report,” MarketingProfs
(2018/TODAY!)
Slay the Ignosaurus; Change Your Life
Slay the Ignosaurus; Change Your Life
IGNOSAURUS
Unfocused stare
Clutching to
status quo
90% OF MARKETERS CONSIDER
THEMSELVES UNDER-SKILLED
IN DIGITAL MARKETING.
—Grovo research (2016)
HALF OF US WORRY WE DON’T
KNOW AS MUCH AS OUR
PEERS.
—That New MarketingProfs Study Again
(2018)
Slay the Ignosaurus; Change Your Life
IGNOSAURUS
Unfocused stare
Clutching to
status quo
Impervious hide
Slay the Ignosaurus; Change Your Life
Where does it live?
Order taker
Lacks curiosity
Apathetic
HOW DO WE
SLAY THIS
BEAST?
KNOWLEDGE-PEGASUS
Latin: “KNOWLEDGE-PEGA-
SUCCESS”
WHY?
Slay the Ignosaurus; Change Your Life
IGNORANCE IS THE
PATH TO EXTINCTION.
ARE WE FEEDING
THE BEAST
WITHOUT EVEN
MEANING TO?
ARE WE FEEDING
THE BEAST
WITHOUT EVEN
MEANING TO?
IF YOU WORK FOR A
COMPANY THAT DOESN’T
INVEST IN ITS EMPLOYEES…
QUIT.(And work with one that does.)
SATISFIED EMPLOYEES HAVE THE
TOOLS, TRAINING, RESOURCES TO
DO THEIR JOBS WELL.
ENGAGED EMPLOYEES LEARN AND
GROW EVERY DAY.
—Bain & Company
Slay the Ignosaurus; Change Your Life
#LEARNINGCHANGESLIVES
Slay the Ignosaurus; Change Your Life
Slay the Ignosaurus; Change Your Life
• Keynotes/breakouts.
• MarketingProfs booth.
• New Happiness research.
• …and in YOU, too?
#LEARNINGCHANGESLIVES
HOW WILL YOU
EARN YOUR WINGS?
• Go to one session that scares you.
• Feed your curiosity.
• Make one new friend.
• Do 1 kind thing for a stranger.
#EARNYOURWINGS @ #MPB2B
KNOWLEDGE-PEGASUS
A WHOLE FLOCK OF
KNOWLEDGE-PEGASI
THANK
YOU.
LOVE YOU.
www.marketingprofs.com

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Slay the Ignosaurus; Change Your Life