Yandex Direct advertising products and technologies. Yandex is Russia's leading search engine and digital eco-system with an audience of over 100 million monthly users.

1. Yandex Ecosystem
Yandex Direct advertising products and
technologies

2. One of the Largest
European Internet
Companies
Largest Internet
Business in Russia
$2.222B in revenue in 2020
Search Leader
59.5% weekly search market share
in Russia, February 2020
$NASDAQ listing (YNDX)
with Market Cap $15,7 Bn, February 2020
One of the Largest
European Internet
Companies
Largest Internet
Business in Russia
$2.222B in revenue in 2020
Search Leader
59.5% weekly search market share
in Russia, February 2020
$NASDAQ listing (YNDX)
with Market Cap $15,7 Bn, February 2020

3. Yandex in everyday life
W H A T I S Y A N D E X ?
Mornin
g
Office
Lunch
Shop
ping
Transfe
r to
work
Evening
leisure
Coffee
break
Alice
Music
Weather
Taxi
Zen
Drive
Navi
Food
Maps
Search Ad Tech
Mail
Disk
Browser
Market
KinoPoisk Afisha
Live
Auto.ru Jobs
Realty
Yandex in everyday life
W H AT I S YA N D E X ?
Morning Office
Lunch
Shopp
ing
Transfer
to work
Evening
leisure
Coffee
break
Alice
Music
Weather
Taxi
Zen
Drive
Navi
Food
Maps
Search Ad Tech
Mail
Disk
Browser
Market
KinoPoisk Afisha
Live
Auto.ru Jobs
Realty

4. “All inclusive” service for сlients and agencies
W H AT İ S YA N D E X ?
Data and brief
collection
Creative supply
Media plan and
ideas
Final approval
Campaign launch

5. For every goal in
Russian market
To reach target audience who is not
your customer yet?
To grow sales with optimum advertising
spend?
100mln
Overall audience reach of
Yandex Search and Yandex
Advertising Network
To introduce your business to the market?
For every goal in
Russian market
To reach target audience who is not
your customer yet?
To grow sales with optimum advertising
spend?
100mln
Overall audience reach of
Yandex Search and Yandex
Advertising Network
To introduce your business to the market?

6. Wide selection of ad formats I
Text&Image Ads
Dynamic Search Ads Search Banner
Smart Banners
Main Page Ads Media Video Ads
Mobile App Ads
Search Ads
Media Banner Ads
Media Ads
Search Ads
Display Ads
A D V E R T I S I N G AT YA N D E X

7. Yandex Direct technologies
for top performance
Crypta Performance tracking
User data matching: age, income,
interests, behaviour
Yandex Metrica conversion tag for
optimizing performance and using
automated bidding strategies
Remarketing Automated bidding
Create your own segments or
choose pre-set ones
Smart strategies maximize performance
while saving on costs