Understanding the direct value in the top social media communities

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Amy Vernon

My presentation for BlueGlassFL.

Tecnologia Negócios

Understanding the direct value
in the top
social media communities

• Figure out what fits you best
• Study the community
• Be a good community member

• “Single-serving” blogs
• Find their niche and stick with it
• Active in — and responsive to — the
community
• Click-throughs are not huge, but are
engaged

• Active in the community
• Submitting quality content
• Helping others in the community

• Transformed large following into engaged following
• Readers ask questions
• Fans post photos of F&W recipes they’ve made

• Customers manage card accounts via Facebook
• Send friends digital drinks
• Fans write haikus
• Engagement off the charts

• Identified issue
• Offered solution (albeit weekly, not daily)
• Created way anyone, anywhere could participate

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Understanding the direct value in the top social media communities

1. Understanding the direct value in the top social media communities

4. • Figure out what fits you best • Study the community • Be a good community member

7. • Personal • Engaging • Occasionally mentions brand • 204K followers

10.

11.

12.

13. • “Single-serving” blogs • Find their niche and stick with it • Active in — and responsive to — the community • Click-throughs are not huge, but are engaged

14.

15.

16.

17. • Active in the community • Submitting quality content • Helping others in the community

18.

19.

20. • Rewards its readers • Badges shows brand knows its readers • Makes readers feel “in the know”

21.

22.

23. • Transformed large following into engaged following • Readers ask questions • Fans post photos of F&W recipes they’ve made

24.

25. • Customers manage card accounts via Facebook • Send friends digital drinks • Fans write haikus • Engagement off the charts

26.

27.

28. • Identified issue • Offered solution (albeit weekly, not daily) • Created way anyone, anywhere could participate

29. • Suits brand/personality • Suits objectives • Get educated

Understanding the direct value in the top social media communities

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Understanding the direct value in the top social media communities