SlideShare uma empresa Scribd logo
1 de 25
Fear and Loathing in Big Data!
Amy Gaskins!
MetLife!
Make vendors talk
about metrics!
Are you turning customers
into commodities?!
So many
disparate
data
sources!
Can get
you to
the
individual
consumer!
It’s about control.!
Don’t
overestimate!
your
horsepower!
Where does segmentation end!
and discrimination begin?!
What do you want to know?!
Why do
you
want to
know
it?!
How are you going to collect it?!
What are you going to
offer the customer in
return?!
How transparent should you be?!
Protect
yourself,!
your
products,!
and your
customers!
Case
study:
Disability
Insurance!
Do what’s right.!

Mais conteúdo relacionado

Último

办理学位证纽约大学毕业证(NYU毕业证书)原版一比一
办理学位证纽约大学毕业证(NYU毕业证书)原版一比一办理学位证纽约大学毕业证(NYU毕业证书)原版一比一
办理学位证纽约大学毕业证(NYU毕业证书)原版一比一fhwihughh
 
RadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdfRadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdfgstagge
 
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...Jack DiGiovanna
 
Machine learning classification ppt.ppt
Machine learning classification  ppt.pptMachine learning classification  ppt.ppt
Machine learning classification ppt.pptamreenkhanum0307
 
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样vhwb25kk
 
Defining Constituents, Data Vizzes and Telling a Data Story
Defining Constituents, Data Vizzes and Telling a Data StoryDefining Constituents, Data Vizzes and Telling a Data Story
Defining Constituents, Data Vizzes and Telling a Data StoryJeremy Anderson
 
Multiple time frame trading analysis -brianshannon.pdf
Multiple time frame trading analysis -brianshannon.pdfMultiple time frame trading analysis -brianshannon.pdf
Multiple time frame trading analysis -brianshannon.pdfchwongval
 
专业一比一美国俄亥俄大学毕业证成绩单pdf电子版制作修改
专业一比一美国俄亥俄大学毕业证成绩单pdf电子版制作修改专业一比一美国俄亥俄大学毕业证成绩单pdf电子版制作修改
专业一比一美国俄亥俄大学毕业证成绩单pdf电子版制作修改yuu sss
 
Top 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In QueensTop 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In Queensdataanalyticsqueen03
 
Student profile product demonstration on grades, ability, well-being and mind...
Student profile product demonstration on grades, ability, well-being and mind...Student profile product demonstration on grades, ability, well-being and mind...
Student profile product demonstration on grades, ability, well-being and mind...Seán Kennedy
 
Heart Disease Classification Report: A Data Analysis Project
Heart Disease Classification Report: A Data Analysis ProjectHeart Disease Classification Report: A Data Analysis Project
Heart Disease Classification Report: A Data Analysis ProjectBoston Institute of Analytics
 
GA4 Without Cookies [Measure Camp AMS]
GA4 Without Cookies [Measure Camp AMS]GA4 Without Cookies [Measure Camp AMS]
GA4 Without Cookies [Measure Camp AMS]📊 Markus Baersch
 
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...Boston Institute of Analytics
 
Predicting Salary Using Data Science: A Comprehensive Analysis.pdf
Predicting Salary Using Data Science: A Comprehensive Analysis.pdfPredicting Salary Using Data Science: A Comprehensive Analysis.pdf
Predicting Salary Using Data Science: A Comprehensive Analysis.pdfBoston Institute of Analytics
 
Student Profile Sample report on improving academic performance by uniting gr...
Student Profile Sample report on improving academic performance by uniting gr...Student Profile Sample report on improving academic performance by uniting gr...
Student Profile Sample report on improving academic performance by uniting gr...Seán Kennedy
 
Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...
Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...
Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...ssuserf63bd7
 
RABBIT: A CLI tool for identifying bots based on their GitHub events.
RABBIT: A CLI tool for identifying bots based on their GitHub events.RABBIT: A CLI tool for identifying bots based on their GitHub events.
RABBIT: A CLI tool for identifying bots based on their GitHub events.natarajan8993
 
INTERNSHIP ON PURBASHA COMPOSITE TEX LTD
INTERNSHIP ON PURBASHA COMPOSITE TEX LTDINTERNSHIP ON PURBASHA COMPOSITE TEX LTD
INTERNSHIP ON PURBASHA COMPOSITE TEX LTDRafezzaman
 
Generative AI for Social Good at Open Data Science East 2024
Generative AI for Social Good at Open Data Science East 2024Generative AI for Social Good at Open Data Science East 2024
Generative AI for Social Good at Open Data Science East 2024Colleen Farrelly
 

Último (20)

办理学位证纽约大学毕业证(NYU毕业证书)原版一比一
办理学位证纽约大学毕业证(NYU毕业证书)原版一比一办理学位证纽约大学毕业证(NYU毕业证书)原版一比一
办理学位证纽约大学毕业证(NYU毕业证书)原版一比一
 
RadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdfRadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdf
 
Call Girls in Saket 99530🔝 56974 Escort Service
Call Girls in Saket 99530🔝 56974 Escort ServiceCall Girls in Saket 99530🔝 56974 Escort Service
Call Girls in Saket 99530🔝 56974 Escort Service
 
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
 
Machine learning classification ppt.ppt
Machine learning classification  ppt.pptMachine learning classification  ppt.ppt
Machine learning classification ppt.ppt
 
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
 
Defining Constituents, Data Vizzes and Telling a Data Story
Defining Constituents, Data Vizzes and Telling a Data StoryDefining Constituents, Data Vizzes and Telling a Data Story
Defining Constituents, Data Vizzes and Telling a Data Story
 
Multiple time frame trading analysis -brianshannon.pdf
Multiple time frame trading analysis -brianshannon.pdfMultiple time frame trading analysis -brianshannon.pdf
Multiple time frame trading analysis -brianshannon.pdf
 
专业一比一美国俄亥俄大学毕业证成绩单pdf电子版制作修改
专业一比一美国俄亥俄大学毕业证成绩单pdf电子版制作修改专业一比一美国俄亥俄大学毕业证成绩单pdf电子版制作修改
专业一比一美国俄亥俄大学毕业证成绩单pdf电子版制作修改
 
Top 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In QueensTop 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In Queens
 
Student profile product demonstration on grades, ability, well-being and mind...
Student profile product demonstration on grades, ability, well-being and mind...Student profile product demonstration on grades, ability, well-being and mind...
Student profile product demonstration on grades, ability, well-being and mind...
 
Heart Disease Classification Report: A Data Analysis Project
Heart Disease Classification Report: A Data Analysis ProjectHeart Disease Classification Report: A Data Analysis Project
Heart Disease Classification Report: A Data Analysis Project
 
GA4 Without Cookies [Measure Camp AMS]
GA4 Without Cookies [Measure Camp AMS]GA4 Without Cookies [Measure Camp AMS]
GA4 Without Cookies [Measure Camp AMS]
 
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
 
Predicting Salary Using Data Science: A Comprehensive Analysis.pdf
Predicting Salary Using Data Science: A Comprehensive Analysis.pdfPredicting Salary Using Data Science: A Comprehensive Analysis.pdf
Predicting Salary Using Data Science: A Comprehensive Analysis.pdf
 
Student Profile Sample report on improving academic performance by uniting gr...
Student Profile Sample report on improving academic performance by uniting gr...Student Profile Sample report on improving academic performance by uniting gr...
Student Profile Sample report on improving academic performance by uniting gr...
 
Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...
Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...
Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...
 
RABBIT: A CLI tool for identifying bots based on their GitHub events.
RABBIT: A CLI tool for identifying bots based on their GitHub events.RABBIT: A CLI tool for identifying bots based on their GitHub events.
RABBIT: A CLI tool for identifying bots based on their GitHub events.
 
INTERNSHIP ON PURBASHA COMPOSITE TEX LTD
INTERNSHIP ON PURBASHA COMPOSITE TEX LTDINTERNSHIP ON PURBASHA COMPOSITE TEX LTD
INTERNSHIP ON PURBASHA COMPOSITE TEX LTD
 
Generative AI for Social Good at Open Data Science East 2024
Generative AI for Social Good at Open Data Science East 2024Generative AI for Social Good at Open Data Science East 2024
Generative AI for Social Good at Open Data Science East 2024
 

Destaque

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Destaque (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Fear and Loathing in Big Data - Are you turning customers into commodities