Amy Cueva
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Personal Information
Organização/Local de trabalho
Greater Boston Area, MA United States
Cargo
Founder, Chief Experience Officer, and Health Principal at Mad*Pow
Setor
Design
Site
www.madpow.net
Sobre
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to financial services, technology, media, education, and hospitality. Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped them improve the experiences their patients and customers have with them, leverage design to drive change, and facilitate human-centric innovation. As the chief ins
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Marcadores
design healthcare health experience design empathy customer experience amy cueva human centered design healthcare experience design ethnography design thinking patient experience ux purpose driven design health experience experience partners center for connected health user experience patient centered design change corporate social responsibility boston designers oath mad*pow hxd hxr ethics behavior change research madpow emotion hxrefactored organizational design roadmap prioritization health insurance measurement human-centered design ecosystem unmet needs social media interaction design idea 2010 healthcare ux
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