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© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Build intelligent applications quickly
with AWS AI services
Randall Hunt
Senior Technical Evangelist
Amazon Web Services
A I M 3 0 1
Nick Walsh
Technical Evangelist
Amazon Web Services
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prerequisites
https://ai-services.go-aws.com/
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Credit code
https://console.aws.amazon.com/billing/home?#/credits
Our mission at AWS
Put machine learning in the hands
of every developer
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Why AWS for AI?
Broadest and deepest set of
AI and ML services for your
business
Solving the toughest
problems holding back ML:
cost, ease of use, and data
75% lower inference cost
70% cost reduction in data-labeling
“No ML experience required”
Unmatched support for
the most popular
frameworks
Built on the most comprehensive
cloud platform optimized for ML
85% of TensorFlow projects in
the cloud happen on AWS
200+ new features and
services since Jan. 2018
AWS holds the top spots on
Stanford’s benchmark, for fastest
training time, lowest cost, lowest
inference latency
Deepest set of security and
encryption features, with robust
analytics capabilities
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
More machine learning happens on AWS than anywhere else
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
M L f r a m e w o r k s &
i n f r a s t r u c t u r e
A I s e r v i c e s
Vision | Documents | Speech | Language | Chatbots | Forecasting | Recommendations
M L s e r v i c e s Data labeling | Pre-built algorithms & notebooks | One-click training and deployment
Build, train, and deploy machine learning models fast
Easily add intelligence to applications without machine learning
skills
Flexibility & choice, highest-performing infrastructure
Support for ML frameworks | Compute options purpose-built for ML
The Amazon ML stack: Broadest & deepest set of capabilities
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
AI services
A m a z o n
R e k o g n i t i o n
I m a g e
A m a z o n P o l l y A m a z o n
T r a n s c r i b e
A m a z o n
T r a n s l a t e
A m a z o n
C o m p r e h e n d
A m a z o n L e xA m a z o n
R e k o g n i t i o n
V i d e o
A m a z o n
F o r e c a s t
A m a z o n
T e x t r a c t
A m a z o n
P e r s o n a l i z e
VISION SPEECH LANGUAGE CHATBOTS FORECASTING RECOMMENDATIONS
ML services Amazon
SageMaker Ground Truth Notebooks Algorithms + marketplace Reinforcement learning Training Optimization Deployment Hosting
ML frameworks &
infrastructure
Amazon
EC2 P3
& P3dn
EC2
C5
FPGAs
AWS IoT
Greengrass
Amazon
Elastic
Inference
FRAMEWORKS INTERFACES INFRASTRUCTURE
AWS
Inferentia
EC2
G4
The Amazon ML stack: Broadest & deepest set of capabilities
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
AI services
VISION SPEECH LANGUAGE CHATBOTS FORECASTING RECOMMENDATIONS
The Amazon ML stack: Broadest & deepest set of capabilities
Pre-trained AI services that require no
ML skills or training
Easily add intelligence to your existing
apps and workflows
Quality and accuracy from
continuously-learning APIs
A m a z o n
R e k o g n i t i o n
I m a g e
A m a z o n
R e k o g n i t i o n
V i d e o
A m a z o n
T e x t r a c t
A m a z o n P o l l y A m a z o n
T r a n s c r i b e
A m a z o n
T r a n s l a t e
A m a z o n
C o m p r e h e n d
A m a z o n L e x A m a z o n
F o r e c a s t
A m a z o n
P e r s o n a l i z e
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Amazon Polly
Use cases
Content creation
Mobile & desktop applications
Internet of Things (IoT)
Education & e-learning
Telephony
Game development
Key features
52 voices across 25 languages
Lip-syncing & text highlighting
Fine-grained voice control
Custom vocabularies
Available in 14 AWS Regions
Turn text into lifelike speech
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Speaker identification Channel identification
Streaming
transcription
Language support
US English US Spanish Australian English Canadian FrenchBritish English
Word-level
timestamps
Punctuation and
capitalization
Word-level
confidence scores
Custom
vocabularies
ItalianBrazilian Portuguese
Amazon Transcribe
Automatic speech recognition
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Call centers Subtitles for VOD Transcribe meetingsBroadcast closed
captions
Amazon Transcribe
Use cases
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
• Contextual
• Full sentences
• Fluent
Amazon Translate
Neural machine translation
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Dozens to hundreds of words per second vs. ~4
per minute for human
Speed
Translate is nearing human parity based on
human evaluations
Quality
Translate costs 0.07% of human translation on
average
Cost
Amazon Translate
Shifting from human to artificial intelligence
X300
faster
X1,500
85% as
good
Speed Cost Quality
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Amazon Translate
Features
25 languages
595 combinations
Real time
< 500ms / sentence on average
< 150ms / conversational / short
form
Tag handling
XML tags placement maintains
styling and formatting through
translation
< / >
Data security
Data ownership
Encryption
Access management
Ease of use
Simple API calls and partner
solutions
$15/1M characters
Or $0.000075 per word;
Pay as you go, 2M characters
monthly free tier
HIPAA eligible
Key features
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Entities
Key phrases
Language
Sentiment
Syntax
Grouping
C O M P R E H E N D
Discover insights and relationships in text
Amazon Comprehend
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Amazon Comprehend
Natural language processing
Sentiment Entities LanguagesKey phrases Topic modeling
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
A m a z o n . c o m , I n c . i s l o c a t e d i n
S e a t t l e , W A a n d w a s f o u n d e d
J u l y 5 t h , 1 9 9 4 b y J e f f B e z o s . O u r
c u s t o m e r s l o v e b u y i n g
e v e r y t h i n g f r o m b o o k s t o
b l e n d e r s a t g r e a t p r i c e s
N a m e d E n t i t i e s
A m a z o n . c o m : O r g a n i z a t i o n
S e a t t l e , W A : L o c a t i o n
J u l y 5 , 1 9 9 4 : D a t e
J e f f B e z o s : P e r s o n
K e y p h r a s e s
O u r c u s t o m e r s
B o o k s
B l e n d e r s
G r e a t p r i c e s
S e n t i m e n t
P o s i t i v e
L a n g u a g e
E n g l i s h
Text analysis
Amazon Comprehend
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Utterances
Spoken or typed phrases that invoke
your intent
Book hotel
Intents
An intent performs an action in
response to natural language user
input
Slots
Slots are input data required to fulfill
the intent
Fulfillment
Fulfillment mechanism for your intent
Amazon Lex
Conversational interfaces
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Informational
bots
Chatbots for everyday
consumer requests
Application
bots
Build powerful
interfaces to mobile
applications
News updates
Weather information
Game scores ….
Book tickets
Order food
Manage bank accounts ….
Enterprise productivity bots
Streamline enterprise
work activities and
improve efficiencies
Check sales numbers
Marketing performance
Inventory status ….
Internet of Things
(IoT) bots
Enable conversational interfaces
for device interactions
Wearables
Appliances
Auto ….
Contact Center
bots
Chatbots for customer
service IVR
Account inquiries
Bill payment
Service update ….
Amazon Lex
Use cases
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Amazon Rekognition
Deep learning-based image & video analysis
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Faces Celebrities Labels
Moderation ScenesActivities Paths
Text
Amazon Rekognition
Features
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Customer analysis
Analyze trends, not individuals
Recognize your customer
Verify the identities of customers who opt in
Amazon Rekognition
Face: Common use cases
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Recognize your customer
Verify the identities of customers who opt in
Amazon Rekognition
Face: Common use cases
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Amazon Textract
Easily extract text and data from virtually any document
Text extraction Table extraction Form extraction
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Popularity trap
Naïve models give recommendations similar to popular items
Cold starts
New users should get relevant recommendations, new items should show in recommendations
Scale
Recommendations should scale across millions of users and items
Real time
Personalization must be responsive to the changing user intent
Custom models
Personalization models must accurately reflect business context and user behavior
Amazon Personalize
Real-time personalization and recommendation
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Articles, products,
videos, etc.
Age, location, etc. Amazon Personalize
Customized
personalization &
recommendation
API
Views, signups,
conversion, etc.
Amazon Personalize
Real-time personalization and recommendation
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Customized
personalization &
recommendation
API
F u l l y m a n a g e d b y A m a z o n
P e r s o n a l i z e
Amazon Personalize
Inspect
data
Identify
features
Select
algorithms
Select
hyperparameters
Train
models
Optimize
models
Host
models
Build feature
store
Create
real-time
caches
Activity stream
from app
Inventory
Demographics
(optional)
Amazon Personalize
Real-time personalization and recommendation
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Historical data
Supply chain,
inventory, etc.
Customized
forecasting API
Related “causal” data
Weather, special offers, product
details
Amazon Forecast
Amazon Forecast
Accurate time-series forecasting
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Amazon Forecast
Accurate time-series forecasting
Historical data
Supply chain,
inventory, etc.
Customized
forecasting API
Inspect
data
Identify
features
Select
from eight
algorithms
Select
hyperparameters
Host
models
Load
data
Train
models
Optimize
models
Related “causal” data
Weather, special offers, product
details
F u l l y m a n a g e d b y A m a z o n
F o r e c a s t
Amazon Forecast
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
S U M M I T
Amazon Forecast
Accurate time-series forecasting
Any historical
time-series
Export to CSV to integrate
with SAP and Oracle supply
chain
Custom forecasts
with three clicks
Up to 50% more
accurate
1/10
the cost
Retail demand Travel demand AWS usage
Revenue forecasts Web traffic Advertising demand
Generate forecasts
for:
Thank you!
S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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Build intelligent applications quickly with AWS AI services - AIM301 - New York AWS Summit

  • 1. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Build intelligent applications quickly with AWS AI services Randall Hunt Senior Technical Evangelist Amazon Web Services A I M 3 0 1 Nick Walsh Technical Evangelist Amazon Web Services
  • 2. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Prerequisites https://ai-services.go-aws.com/
  • 3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Credit code https://console.aws.amazon.com/billing/home?#/credits
  • 4. Our mission at AWS Put machine learning in the hands of every developer
  • 5. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Why AWS for AI? Broadest and deepest set of AI and ML services for your business Solving the toughest problems holding back ML: cost, ease of use, and data 75% lower inference cost 70% cost reduction in data-labeling “No ML experience required” Unmatched support for the most popular frameworks Built on the most comprehensive cloud platform optimized for ML 85% of TensorFlow projects in the cloud happen on AWS 200+ new features and services since Jan. 2018 AWS holds the top spots on Stanford’s benchmark, for fastest training time, lowest cost, lowest inference latency Deepest set of security and encryption features, with robust analytics capabilities
  • 6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T More machine learning happens on AWS than anywhere else
  • 7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T M L f r a m e w o r k s & i n f r a s t r u c t u r e A I s e r v i c e s Vision | Documents | Speech | Language | Chatbots | Forecasting | Recommendations M L s e r v i c e s Data labeling | Pre-built algorithms & notebooks | One-click training and deployment Build, train, and deploy machine learning models fast Easily add intelligence to applications without machine learning skills Flexibility & choice, highest-performing infrastructure Support for ML frameworks | Compute options purpose-built for ML The Amazon ML stack: Broadest & deepest set of capabilities
  • 8. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T AI services A m a z o n R e k o g n i t i o n I m a g e A m a z o n P o l l y A m a z o n T r a n s c r i b e A m a z o n T r a n s l a t e A m a z o n C o m p r e h e n d A m a z o n L e xA m a z o n R e k o g n i t i o n V i d e o A m a z o n F o r e c a s t A m a z o n T e x t r a c t A m a z o n P e r s o n a l i z e VISION SPEECH LANGUAGE CHATBOTS FORECASTING RECOMMENDATIONS ML services Amazon SageMaker Ground Truth Notebooks Algorithms + marketplace Reinforcement learning Training Optimization Deployment Hosting ML frameworks & infrastructure Amazon EC2 P3 & P3dn EC2 C5 FPGAs AWS IoT Greengrass Amazon Elastic Inference FRAMEWORKS INTERFACES INFRASTRUCTURE AWS Inferentia EC2 G4 The Amazon ML stack: Broadest & deepest set of capabilities
  • 9. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T AI services VISION SPEECH LANGUAGE CHATBOTS FORECASTING RECOMMENDATIONS The Amazon ML stack: Broadest & deepest set of capabilities Pre-trained AI services that require no ML skills or training Easily add intelligence to your existing apps and workflows Quality and accuracy from continuously-learning APIs A m a z o n R e k o g n i t i o n I m a g e A m a z o n R e k o g n i t i o n V i d e o A m a z o n T e x t r a c t A m a z o n P o l l y A m a z o n T r a n s c r i b e A m a z o n T r a n s l a t e A m a z o n C o m p r e h e n d A m a z o n L e x A m a z o n F o r e c a s t A m a z o n P e r s o n a l i z e
  • 10. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Amazon Polly Use cases Content creation Mobile & desktop applications Internet of Things (IoT) Education & e-learning Telephony Game development Key features 52 voices across 25 languages Lip-syncing & text highlighting Fine-grained voice control Custom vocabularies Available in 14 AWS Regions Turn text into lifelike speech
  • 11. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Speaker identification Channel identification Streaming transcription Language support US English US Spanish Australian English Canadian FrenchBritish English Word-level timestamps Punctuation and capitalization Word-level confidence scores Custom vocabularies ItalianBrazilian Portuguese Amazon Transcribe Automatic speech recognition
  • 12. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Call centers Subtitles for VOD Transcribe meetingsBroadcast closed captions Amazon Transcribe Use cases
  • 13. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T • Contextual • Full sentences • Fluent Amazon Translate Neural machine translation
  • 14. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Dozens to hundreds of words per second vs. ~4 per minute for human Speed Translate is nearing human parity based on human evaluations Quality Translate costs 0.07% of human translation on average Cost Amazon Translate Shifting from human to artificial intelligence X300 faster X1,500 85% as good Speed Cost Quality
  • 15. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Amazon Translate Features 25 languages 595 combinations Real time < 500ms / sentence on average < 150ms / conversational / short form Tag handling XML tags placement maintains styling and formatting through translation < / > Data security Data ownership Encryption Access management Ease of use Simple API calls and partner solutions $15/1M characters Or $0.000075 per word; Pay as you go, 2M characters monthly free tier HIPAA eligible Key features
  • 16. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Entities Key phrases Language Sentiment Syntax Grouping C O M P R E H E N D Discover insights and relationships in text Amazon Comprehend
  • 17. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Amazon Comprehend Natural language processing Sentiment Entities LanguagesKey phrases Topic modeling
  • 18. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T A m a z o n . c o m , I n c . i s l o c a t e d i n S e a t t l e , W A a n d w a s f o u n d e d J u l y 5 t h , 1 9 9 4 b y J e f f B e z o s . O u r c u s t o m e r s l o v e b u y i n g e v e r y t h i n g f r o m b o o k s t o b l e n d e r s a t g r e a t p r i c e s N a m e d E n t i t i e s A m a z o n . c o m : O r g a n i z a t i o n S e a t t l e , W A : L o c a t i o n J u l y 5 , 1 9 9 4 : D a t e J e f f B e z o s : P e r s o n K e y p h r a s e s O u r c u s t o m e r s B o o k s B l e n d e r s G r e a t p r i c e s S e n t i m e n t P o s i t i v e L a n g u a g e E n g l i s h Text analysis Amazon Comprehend
  • 19. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Utterances Spoken or typed phrases that invoke your intent Book hotel Intents An intent performs an action in response to natural language user input Slots Slots are input data required to fulfill the intent Fulfillment Fulfillment mechanism for your intent Amazon Lex Conversational interfaces
  • 20. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Informational bots Chatbots for everyday consumer requests Application bots Build powerful interfaces to mobile applications News updates Weather information Game scores …. Book tickets Order food Manage bank accounts …. Enterprise productivity bots Streamline enterprise work activities and improve efficiencies Check sales numbers Marketing performance Inventory status …. Internet of Things (IoT) bots Enable conversational interfaces for device interactions Wearables Appliances Auto …. Contact Center bots Chatbots for customer service IVR Account inquiries Bill payment Service update …. Amazon Lex Use cases
  • 21. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Amazon Rekognition Deep learning-based image & video analysis
  • 22. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Faces Celebrities Labels Moderation ScenesActivities Paths Text Amazon Rekognition Features
  • 23. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Customer analysis Analyze trends, not individuals Recognize your customer Verify the identities of customers who opt in Amazon Rekognition Face: Common use cases
  • 24. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Recognize your customer Verify the identities of customers who opt in Amazon Rekognition Face: Common use cases
  • 25. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Amazon Textract Easily extract text and data from virtually any document Text extraction Table extraction Form extraction
  • 26. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Popularity trap Naïve models give recommendations similar to popular items Cold starts New users should get relevant recommendations, new items should show in recommendations Scale Recommendations should scale across millions of users and items Real time Personalization must be responsive to the changing user intent Custom models Personalization models must accurately reflect business context and user behavior Amazon Personalize Real-time personalization and recommendation
  • 27. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Articles, products, videos, etc. Age, location, etc. Amazon Personalize Customized personalization & recommendation API Views, signups, conversion, etc. Amazon Personalize Real-time personalization and recommendation
  • 28. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Customized personalization & recommendation API F u l l y m a n a g e d b y A m a z o n P e r s o n a l i z e Amazon Personalize Inspect data Identify features Select algorithms Select hyperparameters Train models Optimize models Host models Build feature store Create real-time caches Activity stream from app Inventory Demographics (optional) Amazon Personalize Real-time personalization and recommendation
  • 29. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Historical data Supply chain, inventory, etc. Customized forecasting API Related “causal” data Weather, special offers, product details Amazon Forecast Amazon Forecast Accurate time-series forecasting
  • 30. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Amazon Forecast Accurate time-series forecasting Historical data Supply chain, inventory, etc. Customized forecasting API Inspect data Identify features Select from eight algorithms Select hyperparameters Host models Load data Train models Optimize models Related “causal” data Weather, special offers, product details F u l l y m a n a g e d b y A m a z o n F o r e c a s t Amazon Forecast
  • 31. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. S U M M I T Amazon Forecast Accurate time-series forecasting Any historical time-series Export to CSV to integrate with SAP and Oracle supply chain Custom forecasts with three clicks Up to 50% more accurate 1/10 the cost Retail demand Travel demand AWS usage Revenue forecasts Web traffic Advertising demand Generate forecasts for:
  • 32. Thank you! S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.