Hellopeter is South Africa's largest review platform, bringing consumers and businesses together to improve customer experiences. Originally founded in 2000 as a complaints platform, Hellopeter has transformed into a holistic review management and growth marketing platform. It aims to help consumers resolve issues and make informed choices, while helping businesses attract customers, build trust, and improve through customer feedback. Hellopeter is a free platform that verifies reviews to represent genuine experiences. It provides businesses review management tools and marketing widgets to leverage reviews and build their online presence.

1. 05 October 2021
Introduction
to Hellopeter

2. Who are we?
Hellopeter is South Africa’s largest and most trusted review platform;
bringing consumers and businesses together
to continue their focus on improving customer experiences.
Jessica
Jones
3 months ago
Robyn Santana
8 months ago
4
Reply
Sam W. reviewed Transport101
21 June at 19:22
Originally founded as a complaints platform in 2000,
Hellopeter has developed and transformed into
a holistic review management and growth marketing platform.

3. Our mission
Consumers
We’re on a mission to help consumers
resolve service and product issues, learn
from other people’s experiences to make
better choices, and improve customer
experiences one review at a time.
Businesses
We’re on a mission to help businesses
attract customers more easily by
growing a trusted online presence,
building social proof, and becoming
more discoverable on an easy to use,
independent review platform.
2 reviews | Active since May 2020
12 Jun 2020, 02:18
SPEEDY, PROFESSIONAL AND VERY HELPFUL FREE SERVICES
I have not to express my gratitude for you exceptional service. You saved
my life. I posted a complaint about CTrack SA and just the next day CTrack
came back to me and my problem with them was resolved. Thank you
hellopeter for your rescue and keep fighting for justice for us .
MT Mamoeletsi T
Elsabe R
3 reviews | Active since Mar 2020
2 April 2020, 11:20
Great help
After I wrote a complaint about Vodacom, they phoned me in four hours.
Thank you Hellopeter for your help. Vodacom did not solve my problem yet
but thanks to you they got back to me.
E
R
Opens
2,398
Emailreview invites sent
377 88% Conversions
2,398
Emailreview invites sent
412 76%
Your Industry ranking
# 3 IN BANKING
Your NPS score 74
Your TrustIndex score 6.3
Google Organic Search
Total Clicks Impressions
150k
125k
100k
75k
50k
25k
0
14 Jul ‘19 15 Jul ‘19 16 Jul ‘19 17 Jul ‘19 18 Jul ‘19 19 Jul ‘19 20 Jul ‘19
13,7K
Total
clicks 200%
69,1K
Total
impressions 150% 20%
Average
click trough rate
100%

4. Why Hellopeter?
We believe when consumers and businesses get together,
authentic experiences should happen.
We’re trusted by over 1.7 million consumers, and 70,000 businesses
because we’re a brutally honest, transparent and authentic review platform.
1.7 million
Consumers
70,000
Businesses
We believe our balance between positive and negative reviews makes
us the most reliable place to gauge reviews.
We accelerate digital transformation for small businesses by helping them build a
trusted online presence, become more discoverable and make sure they stand
out from the crowd.

5. How do we achieve this?
We’re free for everyone
and give everyone a voice to share their experiences
- anyone with a buying or service experience can write a review, and any busi- ness can use our
basic services free of charge to reply, manage and invite their customers to review them.
We work extremely hard to make sure reviews on Hellopeter represent factual and genuine buying
experiences, and use a combination of manual verification checks, where real people apply our
strict content guidelines, and advanced customised software to detect unusual review patterns.
“All experiences matter, and we believe sharing these are important.
It’s a chance to help other consumers be more informed, help them make better
choices, discover great businesses, and avoid the not so great ones.”

6. Hellopeter by the numbers
1.7m
Registered consumers
17,000 p.m.
New consumer registrations
35%
Positive
reviews
800,000 p.m.
Unique visits to
www.hellopeter.com
28,000 p.m.
Unique visits to
biz.hellopeter.com
70,000
Business profiles with reviews
401,586
Reviews Last 12-month
5,100 p.m.
Unique businesses reviewed
65%
Negative
reviews
11,150
Total business subscribers
300p.m.
New business subscribers
97.5%
of reviews unsolicited by
businesses
2.5%
of reviews solicited
by businesses

7. Why are online reviews so important for businesses?
“Reputation has always been a form of currency. In today’s digital world, however, our reputations are more important --
and more permanent -- than ever before.”
Source Forbes
90%
of Consumers
Read online reviews
before interacting
with a business.
88%
of Consumers
Trust online reviews
as much as personal
recommendations.
92%
of Consumers
Will use a business
if it has at least
a 4 star rating.
70%
of Consumers
Need to read at least
4 reviews before they
can trust a business.
98%
of Bad Reviews
Can be solved by
a company responding,
and offering a solution.

8. Word-of-mouth has always
been the best form
of marketing.
Source Nielsen
“
”
WHY?
Because we want to know whether other people had a great experience.
It makes us feel better about spending our money since it’s a realistic indicator of how our
experience will be.
Today’s world is increasingly interconnected through social media platforms, which means digital
word-of-mouth has the potential to reach a much larger audience, while still providing a trusted source of feedback from someone who
was in a similar position.
This makes digital word-of-mouth an extremely powerful marketing tool that’s similar to traditional word-of-mouth, but with an
exponentially bigger impact and reach.

9. The benefits of online reviews
Online reviews are a growth superpower any business can develop, they help businesses
grow in ways you haven’t even thought of before.
Online customer reviews are a strong signal to search engines that communicates trustworthiness and
authority.
1. Improve your search engine results.
88% of consumers trust online reviews as much as personal recommendations.
2. Build business trust and authenticity.
88%
Trust Online
Reviews
3. Proactive online reputation management nurtures growth from bad reviews
90% of unhappy customers will return [and buy again] if an issue is resolved quickly and efficiently.
90%
Will return

10. The benefits of online reviews
85% of consumers look for negative reviews in order to make informed purchase decisions - this
determines the legitimacy of reviews as a whole. And this number skyrockets to 91% among consumers
from the ages of 18-29.
85%
Look for
Negative Reviews
1 business review can lift conversions by 10%
63% of customers are more likely to purchase from a business that has reviews.
4. Increase conversion rates
Can lift Conversion
by
10%
People follow the actions of the masses - potential customers are more
likely to engage with your business if they see others doing it.
5. Build social proof
People follow actions
of masses
“Help your business build a positive online reputation, become more discoverable and stand out from your competition, so it’s
easier for new customers to find and choose your business.
”

11. Hellopeter b2b review managemanet software
Now that you understand the benefits of online reviews, you need an easy method for collecting, managing, and leveraging them.
Enter Hellopeter reputation management software...
Hellopeter One Inbox
No need for multiple tabs, never miss a review again with Hellopeter One Inbox. One source of truth for review tracking, management
and analytics from Google, Facebook and Hellopeter.
PUSH
PUSH
PUSH
REPORT
REPORT
REPORT
TAG
TAG
TAG
BRANCHES
BRANCHES
BRANCHES ADD
NOTE
ADD NOTE
ADD NOTE
REPLY
REPLY
REPLY
Review management
Date(latest)
50 Reviewsfound Refresh
RobynSantana
JessicaJones
Sam W.
Written at: 20 April 2020 at 10:20pm
Status: Replied
Channel: Hellopeter
Written at: 22 April 2020 at 4:34pm
Status: Replied
Channel: Facebook
Written at: 20 Sep 2020 at 8:01pm
Status: Unreplied Review
Channel: Google
Robyn Santana
8 months ago
Jessica Jones
3 months ago
4
Reply
Sam W. reviewed Transport101
21 June at 19:22
Simply add Google and Facebook as a
channel and see your reviews from
all channels in one inbox.
Channel
Hellopeter
Google
Facebook

12. Review collection - tools to turn every customer engagement into a review
1. Email invites
Intelligent technology that removes all the friction to writing reviews by
allowing customers to write reviews without ever leaving their email
client.
2. SMS invites
Increase your review conversion rates by giving your customers a quick
and easy way to write reviews.

13. Review collection - tools to turn every customer engagement into a review
THE furniture store
1 seater chair
COUCHES COFFEE TABLES
TV STANDS
* * * * * * * * * *
Ex c ellent s ervice! Quality
I had an issue with the wrong G reat quality, awesome
product being delivered but products and quick
service A shley and the team were very
good in resolving the issue!
Mike M | 17 Apr 2019 Kate R| 29 March
* * * * *
Great supplier
Fantastic supplier and I will
recommend the m to anyone
and everyone. Thank you for
all m y supplies! ! !
Suzy T | 10 February
* * * * * 4.6based on1,304 Reviews #1 inRetail
Back H o me
Summer FULL range
Read our 1,689 reviews
Summer specials
F l
s
Search
Kevin R | 15 Apr 2020 * * * *
Our customers s ay…
Bruce M | 17 Apr 2020 * * * *
Excellent service!
Outstanding service! Clean and very polite.
Ribbon
Badge
Vertical
Feed
Verified Review
Badge
Carousel
Widget
43
VERIFIED REVIEWS
3. Onsite collection widgets
Collect verified and authenticated reviews without your customers ever
leaving your site.
4. WhatsApp review collection
- Digitally share your unique WhatsApp link with your customers so
they can neasily review your business.
- In-store, or digitally, allow your customers to scan your company’s
unique QR code to instantly leave a review through WhatsApp.

14. Review collection - tools to turn every customer engagement into a review
5. Unique share link
This link drives customers to a dedicated landing page and can be
embedded into your email signature, in an email or sent out on an ad
hoc basis.
COPY LINK
https://www.hellopeter.com/write-a-review/hello...
6. Google reviews
Customers will find you everywhere! Use Hellopeter review invites to drive
Google reviews so you can build a consistent online reputation and review
profile.
Hello Susan
REVIEW ON GOOGLE
We appreciate your feedback
Review us on
Powered by
You recently interacted with our business, Hellopeter
We’dlove to hear your thoughts.

15. Marketing Widgets - this is where you turn real experiences into sales by leveraging all
your reviews.
Research shows a 166% increase in sales conversions when ratings
and user-generated content are integrated into the online shopping
experience. Not bad, right?
How?
By embedding your metrics
and reviews on your website.
THE furniture store
REVIEWS
1 seater chair
COUCHES COFFEE TABLES
TV STANDS
* * * * * 4.6based on 1,304Reviews #1in Retails
* * * * * * * * * * * *
Excellent service! Quality Great supplier
Mike M | 17 Apr 2019 Kate R| 29 March 2020 Suzy T | 10 February
WRITE A REVIEW
VERIFIED BUSINESS
This is a great way to impact consumers at the
decision making stage in the buying process, by
incorporating on your home, product and checkout
page pages.

16. Jean Morris has been an
absolute breeze to work
with. She has streamlined
- Pierre van der Westhuizen
4.6 based on 1,665 Reviews
Company n ame
1d
Hi Just wanted to commend
Renee Van Kramberg and all
those that assisted in me
- Nielan A
4.6 based on 1,665 Reviews
Company name
1d
Social Ads and Facebook Integration - Use reviews to maximise the power of
digital word-of-mouth marketing, build social proof, reinforce online trust and drive additional exposure.
We help you turn your best customer reviews into beautiful Social Ads for Facebook, twitter, Instagram, and LinkedIn in just
a few clicks. No design skills needed.
I don’t buy anything from anybody
unless I have checked HelloPeter.
- Alex L
4.6 based on 1,304 Reviews
Preview
PUBLISH
SAVE TO
LIBRARY
Sivashni N
20 March 2020
I don’t buy anything from anybody unless I have checked
HelloPeter. Thank you!
* * * * *
Thank you HelloPeter
Channel:
Select the channel and size you want to push your review to.
Facebook (1200 x 630px)
Font colour
#FFFFFF
Font size
20 pt
Style
Customise the display of your Review.
Left align Center Right align
Fill colour
#363636
Fill opacity
25% 50% 75% 100%
0%
HELLOPETER.COM
HELLOPETER.COM
I don’t buy anything from
anybody unless I have
checked HelloPeter.
- Alex L
4.6 based on 1,665 Reviews
Company name
1d

17. Boost organic search traffic - Use your Hellopeter profile page as a review hub to attract customers
more easily, see automatic SEO benefits and become more discoverable.
Google Star Rating
We automatically send reviews to Google daily displaying your
Hellopeter star ratings on your Google search results,
significantly improving your chances of standing out from
your competitors and driving more shoppers to your website.
More stars mean more visibility, more clicks and more
sales.
Pete’s plumbing
www.hellopeter.com >
petesplumbing
Rating: 4.5 - 1,567 reviews
Pete’s plumbing reviews | Contact Pete …
Pete’s plumbing reviews, customer feedback & support. Contact & review
rated #1 in home improvements
Q.
Get organic stars in Google with your
Hellopeter business profile and
increase click through rate up to 23%
Your Google Presence
Hellopeter profile pages claim top spot on Google
search results when searches type “(company name)”
reviews or “(industry name)” reviews. Control what
searches are seeing by always having new reviews of
your business.
Insurance Companies
1st for Women Insurance | We’ve Got You Cover ed
Santam Insurance | SA’s leading Insurer | Santa
Home insurance | OUTsurance.co.za
http://www.hellopeter.com/outsurance
http://www.hellopeter.com/firstforwome
n
Rating 3.2 - 107 Reviews
First for women reviews, customer feedback & support. Cont
Outsurance reviews, customer feedback & support. Contact &
Santam reviews, customer feedback & support. Contact & re
act & review
review
m.co.za
view
Rated #33 in insurance
Rated #25 in insurance
Rated #45 in insurance
Rating 4.0 - 25
Reviews
http://www.hellopeter.com/santa
m
Rating 2.1 - 30 Reviews
Rating 2.1 - 30
Reviews
http://www.hellopeter.com/santa
m
Car dealer in Cape Town
Address: 65 Loop street, Cape Town
Hours: Open - Closes 6pm
Know this place? Answer a quick question
Questions & ans
Be the first to ask a que
wers
stion
3.2 13 Google reviews
Pete’s second hand cars
Website Directions
Ask a question
Reviews from the web
3.2 / 5 Hellopeter 8
reviews

18. More information about Hellopeter visit:
http://www.hellopeter.com/
biz.hellopeter.com biz.hellopeter.com/blog