"Business of Facebook" at The New School

3. USERS

4. Spotify ends up paying out between $0.006 and
$0.0084 per streamed song.

5. Spotify Artists

6. CURRENT SITUATION
Spotify Artists gives musicians access to their play
counts, track-by-track information and data on listener
demographics such as age, gender and location.

7. ● Join Spotify
● Get Verified & Followed
● Make playlists
● Sharing
a. Play Button
b. Follow Button
c. Share page
● Get your Merch on Spotify
● Charts & Next Big Sound
= BE SOCIAL WITH SPOTIFY!

8. Promotion merchandise and concert listings in their
profile

9. Already Social?
● A young tech company
○ Inherently Social
● Understand and embrace the idea of a Social
Business

10. WHAT PROBLEM ARE
WE SOLVING?

11. LABELS AGAINST SPOTIFY

12. GOAL
SOCIALIZING THE PROCESS OF
ACQUIRING NEW ARTISTS

13. PEOPLE

15. Improve relationships

16. PROCESS

17. “When a company is growing so
quickly as Spotify, communication
is very important to make sure
everyone is aligned. There are
regular meetings, email
check-ins and also quite a lot
of traveling between our
different offices to make it all
work.”
Martin - Spotify dude
COMMUNICATION

18. Create a continuous process flow to bring
problems to the surface
IMPROVE COMMUNICATION AND
CONNECTION

19. STRIVE FOR TOTAL TRANSPARENCY
EVERYONE SHOULD BE
AWARE OF ACTIVITY IN
ALL DEPARTMENTS

20. ENHANCE OPEN COMMUNICATION
AND FREQUENT INPUT OF IDEAS
AND INSIGHTS.

21. TECHNOLOGY

23. Organizing, delegating and syncing
tasks between teams leads to better
communication and more efficiency.
OUR PLATFORM