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MESSAGING & IMAGERY
TARGETED AT YOUNGER & MORE DISCERNING VISITORS
Homepage
SOCIAL PROOF
CUSTOMER TESTIMONIALS & POSITIVE REVIEWS
GIVES THE BRAND MORE CREDIBILITY
Homepage
BENEFIT #1 - “FAST & EASY APPLICATION”
This is hitting on one of the common pain points must customers have.
Homepage
BENEFIT #2 - “SAVE MONEY”
WITH → REAL-TIME UNDERWRITING
Homepage
BENEFIT #3 - “FLEXIBILITY”
THE POLICY CHANGES AS LIFE CHANGES
Homepage
MORE BENEFITS & PERKS
GRID LAYOUT FOR EASY SKIMMING.
About us
MESSAGING TO APPEAL TO THE
TARGET DEMOGRAPHIC
“Easy”, “Intuitive”, “Affordable”
About us
TRUST BADGES
Important for a Startup Life Insurance Co
Insurance Calculator
“REAL TIME UNDERWRITING”
Easy to show the cost savings of using Ladder
Survey
LEARNING ABOUT THE VISITOR
Collecting data in a playful, low-friction way
Survey
Quiz Survey To Qualify Visitors
Collecting data in a playful, low-friction way
Survey
Progress Meter &
1 Question per Slide
High-Completion, Low-Abandonment
Survey
QUALIFYING QUESTION
High-Completion, Low-Abandonment
Survey
TOGGL FEATURE
Delivers A Great User Experience
Survey
QUALIFYING QUESTION
High-Completion, Low-Abandonment
Survey
REAL TIME UNDERWRITING
Allows user to adjust coverage length and
amount to find perfect monthly price.
CONGRATULATIONS SCREEN
Very Tempting to View & Accept Offer
FINAL SCREEN AFTER
ACCEPTING OFFER
Clear next action is to view an account

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How Ladder Removes Sticker Shock with Real-Time Underwriting