SlideShare uma empresa Scribd logo
1 de 26
Baixar para ler offline
ROBERT MORRIS UNIVERSITY:
“JUMPSTART YOUR CAREER”
Overview
 Background Information
 Critique of Robert Morris Website
 Target Market
 Budgeted Medium
 Positioning Statement
 Slogan
 Creative Executions
 Sales Promotions
 Public Relations
Background Information
 Revolutionary Reconnaissance
 Mission Statement:
“Revolutionary Reconnaissance strives to be a leader in supporting local
commerce by advertising to our client’s needs. It is our goal and life work
to better the community around us, for a more prosperous economy.”
 Operate Regionally
 2212 Noblestown Road, South Hills
 Minutes away from Pittsburgh
 Employment
 Full-time
 Part-time
 Internship Opportunities
RMU Website Critique
 Pros
 Visually Appealing
 Fluidity
 Content
 Cons
 Title Bar Tabbing
 Graphics
 Personal Touch
Target Market
 High School Students
 Regionally
 Nationally
 General Information
 Social Media
 Print Media
 Effective Advertising
Budgeted Medium
 Radio
 Rationale:
 Cost
 Reach and Frequency
 Popular Radio Stations
 Buy:
 Morning Drive
 Afternoon Drive
Positioning Statement
 Job Placement
 New Focus
 Safety
 Resources
 Slogan:
“Jumpstart Your Career At Robert Morris!”
 Student – Faculty Engagement
 Expansion
Creative Execution
 Commercial
 Radio Script
 Billboard
 Bus Advertising
 Email
 Online Advertising
 Charity Sponsor
 Print Media
 Sporting Events
Commercial
Voice 1 says: Here at RMU, you matter...
Duration: 4 seconds
Commercial
Voice 2: (continued) our student to faculty
ratio enables you to stand out and be
more than just a number
Duration: 4 seconds
Commercial
Voice 3: Our business school is one of the
few accredited by The Association to
Advance Collegiate Schools of Business
Duration: 5 seconds
Commercial
Voice 4: our 92% job placement along
with resources, allows you to be confident
in paving your road to success
Duration: 4 seconds
Commercial
Voice 5: We are expanding, and want
you to be a part of our exciting future
Duration: 5 seconds
Commercial
All the voices then say "jumpstart"
individually; and at all the same time say
"your career at Robert Morris University“
Duration: 7 seconds
Radio Script
 Voice 1: Sitting around waiting to get your career started
in business?
 Check out Robert Morris University. Located at 6001
University Boulevard in Moon Township, this small, close
knit campus will be the right fit for you!
 Robert Morris University School of Business, is AACSB
accredited, making our business school one of the best in
the country.
 Our recently built business building has some of the most
high tech equipment, ensuring you get the best quality of
education.
 Small class sizes help you connect with your professors
and makes sure you don’t get lost in the shuffle.
 Come check out Robert Morris University for a high
quality education. Visit www.rmu.edu to get started.
Billboard Advertising
Billboard Advertising
Bus Advertising
Email Advertising
Online Advertising
Charity Sponsor
Print Media
Sporting Events
Sales Promotion
 Free T-Shirts
 Freebies At Open Houses and Campus Tours
Public Relations
 Charity Events
 Sport Camps
 Reach Out to Local Media
Questions?

Mais conteúdo relacionado

Destaque

Indoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmart
Indoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmartIndoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmart
Indoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmartlottexselxqbod
 
HAPPYWEEK 190 - 2016.10.17.
HAPPYWEEK 190 - 2016.10.17.HAPPYWEEK 190 - 2016.10.17.
HAPPYWEEK 190 - 2016.10.17.Jiří Černák
 
diferencia entre correo electrónico y tradicional
diferencia entre correo electrónico y tradicionaldiferencia entre correo electrónico y tradicional
diferencia entre correo electrónico y tradicionalfelipe garcia
 
From the Beauty all around us
From the Beauty all around usFrom the Beauty all around us
From the Beauty all around usCandace Farr
 
Il valore dell'integrazione_tra_web_e_gestionali
Il valore dell'integrazione_tra_web_e_gestionaliIl valore dell'integrazione_tra_web_e_gestionali
Il valore dell'integrazione_tra_web_e_gestionaliMarco Russo
 
Diario Resumen 20161210
Diario Resumen 20161210Diario Resumen 20161210
Diario Resumen 20161210Diario Resumen
 
Edital seleção-correspondente
Edital seleção-correspondenteEdital seleção-correspondente
Edital seleção-correspondenteLourdes Pereira
 
Sugarcane business ranger campus islamia universty bahawalpur
Sugarcane business ranger campus islamia universty bahawalpurSugarcane business ranger campus islamia universty bahawalpur
Sugarcane business ranger campus islamia universty bahawalpurFaiz Ahmed
 
Chapter 1
Chapter 1Chapter 1
Chapter 1lopjuan
 

Destaque (15)

Indoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmart
Indoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmartIndoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmart
Indoor Tanning Eye Safety - Eye M.D.-approved information from EyeSmart
 
Maltrato Infantil
Maltrato InfantilMaltrato Infantil
Maltrato Infantil
 
HAPPYWEEK 190 - 2016.10.17.
HAPPYWEEK 190 - 2016.10.17.HAPPYWEEK 190 - 2016.10.17.
HAPPYWEEK 190 - 2016.10.17.
 
diferencia entre correo electrónico y tradicional
diferencia entre correo electrónico y tradicionaldiferencia entre correo electrónico y tradicional
diferencia entre correo electrónico y tradicional
 
From the Beauty all around us
From the Beauty all around usFrom the Beauty all around us
From the Beauty all around us
 
Il valore dell'integrazione_tra_web_e_gestionali
Il valore dell'integrazione_tra_web_e_gestionaliIl valore dell'integrazione_tra_web_e_gestionali
Il valore dell'integrazione_tra_web_e_gestionali
 
HOJA PARROQUIAL Nº 105
HOJA PARROQUIAL Nº 105HOJA PARROQUIAL Nº 105
HOJA PARROQUIAL Nº 105
 
Brief imagen publica diciembre 2016
Brief imagen publica diciembre 2016Brief imagen publica diciembre 2016
Brief imagen publica diciembre 2016
 
Diario Resumen 20161210
Diario Resumen 20161210Diario Resumen 20161210
Diario Resumen 20161210
 
Ix ruta el quijote cabalga
Ix ruta el quijote cabalgaIx ruta el quijote cabalga
Ix ruta el quijote cabalga
 
P11 d poema4
P11 d poema4P11 d poema4
P11 d poema4
 
Edital seleção-correspondente
Edital seleção-correspondenteEdital seleção-correspondente
Edital seleção-correspondente
 
Sugarcane business ranger campus islamia universty bahawalpur
Sugarcane business ranger campus islamia universty bahawalpurSugarcane business ranger campus islamia universty bahawalpur
Sugarcane business ranger campus islamia universty bahawalpur
 
Esquema
EsquemaEsquema
Esquema
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
 

Semelhante a Robert Morris University_Presentation

Mba mission selecting your target mba program e book
Mba mission selecting your target mba program e bookMba mission selecting your target mba program e book
Mba mission selecting your target mba program e bookUSGuide
 
MKTG 341 Plans Book Finished
MKTG 341 Plans Book FinishedMKTG 341 Plans Book Finished
MKTG 341 Plans Book FinishedShaquayla Jones
 
2015 UMSL State of Digital Conference Program
2015 UMSL State of Digital Conference Program2015 UMSL State of Digital Conference Program
2015 UMSL State of Digital Conference ProgramJennifer Clemente
 
Cp coventry warwickshire_advisory_board
Cp coventry warwickshire_advisory_boardCp coventry warwickshire_advisory_board
Cp coventry warwickshire_advisory_boardnoogle1996
 
Email Marketing Strategy for Higher Education
Email Marketing Strategy for Higher EducationEmail Marketing Strategy for Higher Education
Email Marketing Strategy for Higher EducationInformz
 
Promoting Academic Offerings - Using MarComm to Tell Your Reddie Story
Promoting Academic Offerings - Using MarComm to Tell Your Reddie StoryPromoting Academic Offerings - Using MarComm to Tell Your Reddie Story
Promoting Academic Offerings - Using MarComm to Tell Your Reddie StoryTonya Oaks Smith
 
University of Washington, 2015‐2016 Annual Report
University of Washington, 2015‐2016 Annual ReportUniversity of Washington, 2015‐2016 Annual Report
University of Washington, 2015‐2016 Annual ReportAustin Joseph Miller
 
Social Media Optimization (SMO) Strategies
Social Media Optimization (SMO) StrategiesSocial Media Optimization (SMO) Strategies
Social Media Optimization (SMO) StrategiesFirstAppTree.com
 
Social Media Speaker Offering Social Media Education
Social Media Speaker Offering Social Media EducationSocial Media Speaker Offering Social Media Education
Social Media Speaker Offering Social Media EducationMarki Lemons Ryhal
 
Business School Application Essay
Business School Application EssayBusiness School Application Essay
Business School Application EssayKim Johnson
 
Marsh Transforms Itself With Social Technology - HR Technology Conference 2012
Marsh Transforms Itself With Social Technology - HR Technology Conference 2012Marsh Transforms Itself With Social Technology - HR Technology Conference 2012
Marsh Transforms Itself With Social Technology - HR Technology Conference 2012Ben Brooks
 
Email Marketing for Higher Education
Email Marketing for Higher EducationEmail Marketing for Higher Education
Email Marketing for Higher EducationInformz
 

Semelhante a Robert Morris University_Presentation (20)

Mba mission selecting your target mba program e book
Mba mission selecting your target mba program e bookMba mission selecting your target mba program e book
Mba mission selecting your target mba program e book
 
Mob final pp 1
Mob final pp 1Mob final pp 1
Mob final pp 1
 
MKTG 341 Plans Book Finished
MKTG 341 Plans Book FinishedMKTG 341 Plans Book Finished
MKTG 341 Plans Book Finished
 
9.23.14
9.23.149.23.14
9.23.14
 
2015 UMSL State of Digital Conference Program
2015 UMSL State of Digital Conference Program2015 UMSL State of Digital Conference Program
2015 UMSL State of Digital Conference Program
 
Cp coventry warwickshire_advisory_board
Cp coventry warwickshire_advisory_boardCp coventry warwickshire_advisory_board
Cp coventry warwickshire_advisory_board
 
How to request a Letter of Recommendation
How to request a Letter of RecommendationHow to request a Letter of Recommendation
How to request a Letter of Recommendation
 
Email Marketing Strategy for Higher Education
Email Marketing Strategy for Higher EducationEmail Marketing Strategy for Higher Education
Email Marketing Strategy for Higher Education
 
Promoting Academic Offerings - Using MarComm to Tell Your Reddie Story
Promoting Academic Offerings - Using MarComm to Tell Your Reddie StoryPromoting Academic Offerings - Using MarComm to Tell Your Reddie Story
Promoting Academic Offerings - Using MarComm to Tell Your Reddie Story
 
University of Washington, 2015‐2016 Annual Report
University of Washington, 2015‐2016 Annual ReportUniversity of Washington, 2015‐2016 Annual Report
University of Washington, 2015‐2016 Annual Report
 
Melinda Houttuin
Melinda HouttuinMelinda Houttuin
Melinda Houttuin
 
Social Media Optimization (SMO) Strategies
Social Media Optimization (SMO) StrategiesSocial Media Optimization (SMO) Strategies
Social Media Optimization (SMO) Strategies
 
Incite: Marketing
Incite: Marketing Incite: Marketing
Incite: Marketing
 
Undergraduate Student Orientation
Undergraduate Student OrientationUndergraduate Student Orientation
Undergraduate Student Orientation
 
CMC StudentCareerGuide
CMC StudentCareerGuideCMC StudentCareerGuide
CMC StudentCareerGuide
 
Social Media Speaker Offering Social Media Education
Social Media Speaker Offering Social Media EducationSocial Media Speaker Offering Social Media Education
Social Media Speaker Offering Social Media Education
 
Career player low_res
Career player low_resCareer player low_res
Career player low_res
 
Business School Application Essay
Business School Application EssayBusiness School Application Essay
Business School Application Essay
 
Marsh Transforms Itself With Social Technology - HR Technology Conference 2012
Marsh Transforms Itself With Social Technology - HR Technology Conference 2012Marsh Transforms Itself With Social Technology - HR Technology Conference 2012
Marsh Transforms Itself With Social Technology - HR Technology Conference 2012
 
Email Marketing for Higher Education
Email Marketing for Higher EducationEmail Marketing for Higher Education
Email Marketing for Higher Education
 

Robert Morris University_Presentation

  • 2. Overview  Background Information  Critique of Robert Morris Website  Target Market  Budgeted Medium  Positioning Statement  Slogan  Creative Executions  Sales Promotions  Public Relations
  • 3. Background Information  Revolutionary Reconnaissance  Mission Statement: “Revolutionary Reconnaissance strives to be a leader in supporting local commerce by advertising to our client’s needs. It is our goal and life work to better the community around us, for a more prosperous economy.”  Operate Regionally  2212 Noblestown Road, South Hills  Minutes away from Pittsburgh  Employment  Full-time  Part-time  Internship Opportunities
  • 4. RMU Website Critique  Pros  Visually Appealing  Fluidity  Content  Cons  Title Bar Tabbing  Graphics  Personal Touch
  • 5. Target Market  High School Students  Regionally  Nationally  General Information  Social Media  Print Media  Effective Advertising
  • 6. Budgeted Medium  Radio  Rationale:  Cost  Reach and Frequency  Popular Radio Stations  Buy:  Morning Drive  Afternoon Drive
  • 7. Positioning Statement  Job Placement  New Focus  Safety  Resources  Slogan: “Jumpstart Your Career At Robert Morris!”  Student – Faculty Engagement  Expansion
  • 8. Creative Execution  Commercial  Radio Script  Billboard  Bus Advertising  Email  Online Advertising  Charity Sponsor  Print Media  Sporting Events
  • 9. Commercial Voice 1 says: Here at RMU, you matter... Duration: 4 seconds
  • 10. Commercial Voice 2: (continued) our student to faculty ratio enables you to stand out and be more than just a number Duration: 4 seconds
  • 11. Commercial Voice 3: Our business school is one of the few accredited by The Association to Advance Collegiate Schools of Business Duration: 5 seconds
  • 12. Commercial Voice 4: our 92% job placement along with resources, allows you to be confident in paving your road to success Duration: 4 seconds
  • 13. Commercial Voice 5: We are expanding, and want you to be a part of our exciting future Duration: 5 seconds
  • 14. Commercial All the voices then say "jumpstart" individually; and at all the same time say "your career at Robert Morris University“ Duration: 7 seconds
  • 15. Radio Script  Voice 1: Sitting around waiting to get your career started in business?  Check out Robert Morris University. Located at 6001 University Boulevard in Moon Township, this small, close knit campus will be the right fit for you!  Robert Morris University School of Business, is AACSB accredited, making our business school one of the best in the country.  Our recently built business building has some of the most high tech equipment, ensuring you get the best quality of education.  Small class sizes help you connect with your professors and makes sure you don’t get lost in the shuffle.  Come check out Robert Morris University for a high quality education. Visit www.rmu.edu to get started.
  • 24. Sales Promotion  Free T-Shirts  Freebies At Open Houses and Campus Tours
  • 25. Public Relations  Charity Events  Sport Camps  Reach Out to Local Media