2. CHINA AIR
CONDITIONER
MARKET REPORT
Beijing Zeefer Consulting Ltd.
October 2011

3. INTRODUCTION
This report discusses the air conditioner market in China mainly from the
following sections.
- Size of Air Conditioner Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China air
conditioner market size, industry sales revenue and domestic air conditioner
output in 2008 - 2010, this report presents a picture of the real development of
air conditioner market in China and changes in the overall market size.
- Hot Areas of China Air Conditioner Market
Based on the comparison and analysis on China's air conditioner production
and import in different provinces or cities, this report points out those hot
areas in China for air conditioner market deserve most attention.
- Top 10 Enterprises in China Air Conditioner Industry
Based on the comparison and analysis on top 10 leading enterprises in China
air conditioner industry in terms of sales revenue, market share and number
of employees, the report shows their positions in the air conditioner market in
China. Additionally, this report lists basic contact information of the top 10
leading enterprises.
- Market Share and Market Structure of China Air Conditioner Market
This report analyzes the air conditioner market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of air conditioner product and
regional markets in China in terms of sale revenue, profitability, production
volume, number of enterprises and the value of imports... The report offers
data on the market shares of imported air conditioner products, foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional
markets in China. In addition, the report figures out the structure and

4. concentration ratio of the current air conditioner market in China by means of
Bain's Market Structure Classification and Index of CR4.
- Import and Export of Air Conditioner Products
In this section, the report includes the main source countries / regions of
imported air conditioner products for China and their market shares, the
domestic destinations of imported air conditioner products in China and
shares for these destinations, major export destinations (countries or regions)
for Chinese produced air conditioner products and shares of these
destinations, major origins of the exported air conditioner products and their
shares.
- Air Conditioner Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning air conditioner products generally accepted in the air conditioner
industry in China, including standard names both in Chinese and English as
well as their unified code numbers.
- Major Air Conditioner Importers in China
The report lists 10 major importers for air conditioner products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Air Conditioner Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Air Conditioner
Market Report presents the current situation, the growth rate and profitability
of the air conditioner industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................2
2.1 ANALYSIS ON THE AIR CONDITIONER MARKET SIZE ......................2
2.2 ANALYSIS ON THE CHANGES IN AIR CONDITIONER
PRODUCTION VOLUME IN RECENT YEARS ................................................4
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR AIR CONDITIONER PRODUCTS
ACROSS CHINA .......................................................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF AIR
CONDITIONER PRODUCTS..............................................................................16
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED AIR CONDITIONER PRODUCTS ............................................16
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................18
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20
CHAPTER 6 THE MARKET SHARE...................................................................22
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................22
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................22
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................24
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................26
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................26
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................27
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................29
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................31
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................33
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................35
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................37
7.1 MIDEA GROUP CO., LTD. ...........................................................................37
7.2 ZHUHAI GREE ELECTRIC CO., LTD.........................................................37
7.3 LG ELECTRONICS (TIANJIN) ELECTRICAL EQUIPMENT CO., LTD.
..................................................................................................................................38
7.4 GUANGDONG CHIGO AIR-CONDITION CO., LTD. ............................39
7.5 GREE ELECTRICAL EQUIPMENT (CHONGQING) CO., LTD. ............39
7.6 GUANGDONG MIDEA WUHU REFRIGERATION EQUIPMENT CO.,
LTD..........................................................................................................................40
7.7 PANASONIC HOME APPLIANCES AIR-CONDITIONING
(GUANGZHOU) CO., LTD. ................................................................................41
7.8 DAIKIN AIR-CONDITION (SHANGHAI) CO., LTD...............................41
7.9 MIDEA GROUP WUHAN REFRIGERATION EQUIPMENT CO., LTD.
..................................................................................................................................42
7.10 FUJITSU GENERAL (SHANGHAI) CO., LTD. ........................................43
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................44
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................45
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CHAPTER 3
HOT SPOTS FOR AIR
CONDITIONER PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of air conditioner mfg. enterprises above
designated size across China
Heilongjiang
Jilin
Inner Mongolia
Liaoning
Xinjian 7
Hebei Beijing
6
Tianjin
Shanxi < 4 5
Ningxia Shandong
Qinghai 15
Gansu Henan Jiangsu
Shaanxi <4 Anhui 67
Tibet Shanghai
Hubei 10 17
Sichuan 4 Zhejiang
4 <4 51
Chongqing Jiangxi
Hunan
< 4 Fujian
Guizhou 4
<4
1-3 1
4-5 Yunnan Guangdong 4
Guangxi
65
6-9 <4 6
10-59 10
60+ 60
Hainan
Jiangsu, Guangdong and Zhejiang are the major production bases for air
conditioner in China. From Jan. to Nov. 2010, enterprises engaged in air
conditioner production above designated size in the above three areas added
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign air conditioner mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2008 2009 2010
Percentage of foreign enterprises Changes258
in the percentage of
全国 227 265
in term s of the num ber of num bers of foreign-funded
oreign-funded 95 93 89
enterprises in 2010 enterprises
e of ownership 176
Private 86 17% 114 17% 17%
125rivate
oreign-funded 95 3% 93 3% 3% nded
89
Joint-equity 7 7 7
33.58% 34%44
Others 39 42% 4436%
Private 38% 44% 47%
66.42%
oreign-funded 42% 36% 34%
Joint-equity 3% 3% 3%
Others 17% 17%44% 47%
17%
38%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 265 air conditioner mfg. enterprises above designated size
across China, 89 are foreign enterprises, accounting for about a share of
33.58% of all. In terms of the number of enterprises, there were 4 foreign
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