Dynamic Product Ads is an ad format that allows product retargeting on a cross-device level, which means you can reach people on desktop, mobile and tablet. To help you get the best out of your DPA campaigns, we’ve put together the top tips and best practices.

1. 6 Best Practices For Dynamic Product Ads
Campaigns on Facebook

2. Adphorus | Facebook Marketing Partner
Dynamic Product Ads (DPA) is an ad format that allows
product retargeting on a cross-device level, which means you
can reach people on desktop, mobile and tablet.
Conversion Rate
X3
CPC
65% lower
Get the most out of Dynamic Product Ads
We have seen up to 3 times increase in conversion rate and 65% decrease in
Cost per Conversion.
To help you get the best out of your DPA campaigns, we’ve put together
the top tips and best practices!

3. Target visitors showing purchase intent
1

4. Using the events on your custom audience
pixel, you can create the following audience
types on Adphorus:
• Viewed but not bought
• Added to cart, but not bought
• Viewed or added to cart, but not bought
Or you can come up with your custom remarketing scenarios
Adphorus | Facebook Marketing Partner
Audience segmentation allows you to tailor
your ads to users in different stages of the
sales funnel

5. Adphorus | Facebook Marketing Partner
Custom remarketing scenarios
You can create an audience from users who:
• Changed the search criteria,
• Ranked based on specific information (such as price,
date etc),
• Picked the color of the product
as they indicate further indication of purchase intent.

6. Target customers based on LTV
2

7. Adphorus | Facebook Marketing Partner
Give higher bids for those with a history of
spending more money
• Choose custom targeting on your Product
Audience
Showing your ads to a more qualified audience
increases your ROI (Return on Invesment)
• For example ‘’Target users with an LTV of more than $1000, or with
an average basket size of $100’’
• This will allow you to show your ad to a more qualified audience

8. Be careful with overlapping audiences
3

9. Adphorus | Facebook Marketing Partner
The best way to avoid:
• Exclude audiences of one campaign
from the others
• Do not run all the campaigns at the
same time
Overlapping audiences result in decrease in
overall campaign performance
Overlapping audiences occur when your
ads are competing against each other

10. Target your mobile users
4

11. Adphorus | Facebook Marketing Partner
• Make sure to retarget users browsing your
products inside your app.
• Add mobile app events to your app to use Dynamic Products
Ads for your mobile audience.
Ability to target users across device allows you to
reach more potential customers
Increase conversation rate with cross
device targeting

12. Test different bidding types
5

13. Adphorus | Facebook Marketing Partner
Performance marketers usually prefer to use CPC. You should also try
oCPM and even CPM bid types to win more auctions, as long as you
have a high conversion rate.
• Cost Per Click (CPC)
• Cost Per Thousand Impressions (CPM)
• Optimized CPM (oCPM)
• Cost Per Action (CPA)
Bidding types
Win more auctions

14. Use multi-product ads
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15. Adphorus | Facebook Marketing Partner
Create multi-product ads
showing up to 5 products in one
post based on users’ previous
activity on the website
Using multi-product ads increases
conversion rates
Showing more products on an ad
increases the chances of turning your
potential customers into actual
shoppers

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www.adphorus.com
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