Web Design 2016: Top 10 Trends to Attract New Customers

Thomas Harpointner
CEO & Founder
Your presenter
#AISMediaEDU

Ampliﬁed.
Digital Marketing Performance
ATTRACT!
ENGAGE!
CONVERT!
Top 10 WEB DESIGN
Trends for 2016
TOP 10 WEB DESIGN TRENDS FOR 2016 | #AISMediaEdu

Top 10 WEB DESIGN
Trends for 2016

AWARD-WINNING DESIGN TEAM
Top 10 WEB DESIGN
Trends for 2016

Top 10 WEB DESIGN
Trends for 2016
WHERE YOU’VE SEEN US

Top 10 WEB DESIGN
Trends for 2016
FEATURED CLIENTS & ATTENDEES

Top 10 WEB DESIGN
Trends for 2016
Web Design to…
ATTRACT!
ENGAGE!
CONVERT!

Top 10 WEB DESIGN
Trends for 2016
“Too many companies think in terms of digital
marketing. Instead, they should be thinking in
terms of marketing in a digital world.” – Avi Dan

1990
Prodigy,
CompuServe
1991
America Online
1992
SMS Messaging
1994
First Online
Display Ad
1995
Yahoo Search
Engine
1996
Email
Marketing
1997
AIS Media
Launched, Mobile
Payments, SEO
1998
SEM & Google
2000
PPC, AdWords,
Google Mobile
Advertising
2003
LinkedIn,
WordPress,
MySpace
2004
Mobile First, Yelp,
Responsive Web Design,
Facebook
2005
Google Analytics,
SEO, YouTube
2006
Twitter, Marketing
Automation
2007
iPhone, App Store,
Geotargeting, Tumblr
2008
Facebook Ads
2010
iPad, Instagram,
Internet Surpasses
Newspaper
2009
Bing
2011
Google+,
Pinterest,
Snapchat
2014
Mobile Surpasses
Desktop Users, Omni
Channel
2015
Wearables
2016+
Internet of Things,
Mobile Overtakes
Email & Social, Online
Ad Spend Equivalent
to TV Spend
2012
Infographics,
Visual Content
Marketing
2013
iBeacon,
Micro-location
2020201020001990
THE MARKETING EVOLUTION
Copyright 2015.
All rights reserved.
Top 10 WEB DESIGN
Trends for 2016

Copyright 2015. All rights reserved.
Videos Articles Webinar Use Case Specs PR
EMAIL
SOCIAL
SEO
WEB
PRESENCE
MARKETING
AUTOMATION
LEADS / SALES
DESIGN
CONVERSION
Papers
CRM
1
2
3
5
DISPLAY
CONTENT
DIGITALMARKETING
CHANNELS
PPC
TECHNOLOGY
4
ANALYTICS &
OPTIMIZATION
Top 10 WEB DESIGN
Trends for 2016
Integrated Digital Marketing Model

Top 10 WEB DESIGN
Trends for 2016
Web Design Process

Top 10 WEB DESIGN
Trends for 2016
Top 10 Web Design Trends
to Attract New Customers
1.  Design for mobile
ATTRACT

Mobile Has Surpassed Desktop
54.9
61.6
69.2
77.1
85.9 85.6
19.7
30.7
46
63.7
85.9
113.4
0
20
40
60
80
100
120
2011 2012 2013 2014 2015 2016
Billions U.S. Local Search Market: Mobile vs. Desktop
Desktop Mobile
Source: BIA/Kelsey
Top 10 WEB DESIGN
Trends for 2016

In April 2015, Google updated
its search algorithm to
increase the organic rankings
of sites that are mobile-
friendly.
Does your site pass
Google’s mobile-friendly
test?
Top 10 WEB DESIGN
Trends for 2016

Top 10 WEB DESIGN
Trends for 2016
Mobile Friendly Test Results
UH OH!
Your site did not pass Google’s mobile friendly test.
Mobile viewport not set
Text too small to read
Content wider than screen
Links too close together

Top 10 WEB DESIGN
Trends for 2016
2.  Design to be found locally
ATTRACT

Customers are increasingly making buying
decisions based on proximity and timing.
Top 10 WEB DESIGN
Trends for 2016

Of mobile users look for local
information on their phone.94%
Top 10 WEB DESIGN
Trends for 2016
Source: Televox

Getting your business found locally starts
at the web design stage.
Top 10 WEB DESIGN
Trends for 2016

SEO Signals

Bad Signals Lead
To Bad SEO
•  Broken links
•  404 errors
•  301 (redirects)
•  Poor site map
•  Missing images tags
Technical SEO Errors
Top 10 WEB DESIGN
Trends for 2016

Top 10 WEB DESIGN
Trends for 2016
2.  Design to be found locally
3.  Design unique content for each
stage of the customer journey
ATTRACT

Awareness Consideration Decision
Videos

Trend
Reports

Live
Events

Demo
Videos

Interac6ve

Videos

Calculators

eBooks
&

Guides

eNewsle@ers

Tes6monials

Analyst
Reports

Case
Studies

Whitepapers

Feature

Guides

Infographics

Ar6cles

Webinars

Quizzes
&

Widgets

Possible Solution
Interest
Researching Options
Evaluating Products
Narrowing Field
Social Vetting
Negotiation
Decision
Photos

BuyerCommitmentLevel
Ra6ngs
&

Reviews

Copyright AIS Media, Inc. 2016
Right Content. Right Audience. Right Time.
Top 10 WEB DESIGN
Trends for 2016

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Future Plans
Video Clips
Reposts
Links to Other Websites
News Items
Something I Like or Recommend
Links to Articles
Status Update of What/How I'm Doing
My Opinion
Pictures
Most Popular Shared Content
On Social Media
Source: Study by Ipsos
Top 10 WEB DESIGN
Trends for 2016

Top 10 WEB DESIGN
Trends for 2016
For Example:

Top 10 WEB DESIGN
Trends for 2016
ENGAGE
4.  Responsive Design 2.0

Today’s consumers demand a
consistent online experience
across all their devices.
Top 10 WEB DESIGN
Trends for 2016

Responsive design is an approach
to web page creation that makes use
of flexible layouts, flexible images
and cascading style sheet media
queries.
The goal of responsive design is to
build web pages that fluidly change
based upon a visitor's screen size
and orientation.
Top 10 WEB DESIGN
Trends for 2016
Responsive Web Design (RWD)

Top 10 WEB DESIGN
Trends for 2016
Stay Consistent Across Devices
Consumers take a multi-
device path to purchase.
This can ultimately affect
traffic, sales & customer
acquisition.

Source:
Neotericuk

Content needs to be
formatted appropriately
for each social channel to
maximize engagement.
Content Layout
Top 10 WEB DESIGN
Trends for 2016

Adaptive Web Design
Top 10 WEB DESIGN
Trends for 2016
Adaptive design allows the you
to provide specific display
options based upon fixed device
sizes and orientations.
This kind of implementation
works particularly well for sites
that need maximum control over
their presentation layer.

Consider customer intent
Top 10 WEB DESIGN
Trends for 2016
What are mobile
consumers most
likely searching
for?
1.  Address
2.  Phone #
3.  Hours

Top 10 WEB DESIGN
Trends for 2016
Messages must be
consistent across all
channels.

Top 10 WEB DESIGN
Trends for 2016
Content Layout
Website
Landing Page
Email

Top 10 WEB DESIGN
Trends for 2016
5.  Responsive Design 2.0
6.  Design a high-quality user
experience
ENGAGE

Top 10 WEB DESIGN
Trends for 2016
High Impact Visuals Are A Must
It takes about .o5 seconds for users to form an opinion
about your website that determines whether they like
your site or not, whether they’ll stay or leave.

75% of users make judgments about a
company’s credibility based on its web design.
“We find that people quickly evaluate a site by visual design alone. When
designing your site, pay attention to layout, typography, images, consistency
issues, and more…”
Top 10 WEB DESIGN
Trends for 2016

Top 10 WEB DESIGN
Trends for 2016
The Death
of Stock
Photos

Top 10 WEB DESIGN
Trends for 2016
On The Beach
Family
Business Team
Avoid Cliché Stock Photos

Top 10 WEB DESIGN
Trends for 2016
Example:
Showcase authentic photos.

Top 10 WEB DESIGN
Trends for 2016
Example:

Top 10 WEB DESIGN
Trends for 2016
7.  Eliminate friction
CONVERT

Friction = Frustration & Confusion
Top 10 WEB DESIGN
Trends for 2016

What Frustrates Users?
ü  Slow-Loading Page
ü  Poor Legibility
ü  Page Clutter
ü  Unclear Call-To-Action
ü  Inconsistent Navigation
ü  Unnecessary Changes To
Classic Functions
Top 10 WEB DESIGN
Trends for 2016

Top 10 WEB DESIGN
Trends for 2016
Landing Page Test (A)
Landing Page Test (B)
Conversions on
Landing Page (B)
were 133% higher

Top 10 WEB DESIGN
Trends for 2016
8.  Social proof
CONVERT

Top 10 WEB DESIGN
Trends for 2016
What Is Social Proof?
ü  Testimonials
ü  Ratings and reviews
ü  Case studies
ü  Awards
ü  Recognition
ü  Custom Illustrations
ü  Pictures

Top 10 WEB DESIGN
Trends for 2016
Showcase Your Customer Reviews
AIMS understood the importance of
showcasing patient testimonials on
their website.
AIS Media helped AIMS
increase website traffic
216%

Top 10 WEB DESIGN
Trends for 2016
8.  Social proof
9.  Clear call-to-action (CTA)
CONVERT

Top 10 WEB DESIGN
Trends for 2016
Clear Call-To-Action (CTA)
CTA

CTA

Top 10 WEB DESIGN
Trends for 2016
8.  Social proof
9.  Clear call-to-action (CTA)
10.  Website performance & speed
CONVERT

Mobile users have half the bandwidth
and are twice as impatient.
Top 10 WEB DESIGN
Trends for 2016

Source: Google/Nielsen
of mobile searches are driven
by speed and convenience.81%
Top 10 WEB DESIGN
Trends for 2016

Mobile “Configuration” Errors
Cause 68% Smartphone
Traffic Loss
Source: Brightedge
Top 10 WEB DESIGN
Trends for 2016

How well is your
site configured to
attract & convert?
Get your site analyzed. Free.
What gets analyzed :
1. Google Mobile-Friendly Design
2. Site Speed
3. Technical SEO
Top 10 WEB DESIGN
Trends for 2016

Limited Time Complimentary Offer
FREE Website Performance Analysis
•  Site speed analysis
•  Google’s “Mobile-friendly” test
•  Technical SEO audit
•  30-Minute consultation
Call: 404.751.1043
Email: info@aismedia.com
ATTRACT & CONVERT NEW PATIENTS | #AISMediaEdu

Top 10 WEB DESIGN
Trends for 2016
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Web Design 2016: Top 10 Trends to Attract New Customers

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Web Design 2016: Top 10 Trends to Attract New Customers