A presentation by Doubi Ajami of ABSI from the annual summer BBQ event at Technopolis in Mechelen, The topics covered are the need to Go Digital and ABSI'a own digital transformation.

1. Company Update
10 September 2014

2. Company Update Topics
 GOING DIGITAL
 ABSI’s OWN DIGITAL TRANSFORMATION
 CHALLENGES

3. Going DIGITAL or going out of business
The Digital Tsunami :
○ Social
○ Mobile
○ Cloud
○ Analytics
○ Embedded devices/ IoT
And we are just at the beginning

4. IT executive in the driving seat ?
or playing catch up ?
• Industrialize traditional infrastructures and
systems fast to save costs.
• Innovate customer experiences and operations
with new digital technologies.

5. IT need to become Digital Leaders
Fundamental IT re-invention
• Play a central role in the Enterprise digital
transformation
• Ramp up distinctive digital capabilities quickly
• Revisit governance model according to
Enterprise digital maturity

6. ABSI current digital Transformation
Online Presence
Content
Digital Experience
CRM
Marketing
Automation

7. www.absi.be
10/3/2014 7

8. Sharing publicly :
 Our market vision
 Our success
 Our achievement
 Explaining what we are doing
Distributing recycling content on
 Social media
 Specialized forums
 ...
Content:
blog / customer testimonials

9. My 3 blogs on Marketing Automation
January 2013 : Why the hell did Oracle buy Eloqua ?
March 2013 : Is Marketing Automation software the
next hot market ?
June 2013 : Is Pardot the hidden gem in ExactTarget
for Salesforce ?

10. CRM
● Contact management
○ Manage leads ,accounts & Contacts
○ 360° contact view with timeline
● Deals
○ Track opportunities
○ Revenue forecasting
● Cases
○ Address customer issues
● Calendar
○ Tasks and events
○ Sync calendar
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11. Marketing Automation
What is it?
“... a system that helps marketers execute multi-channel marketing
campaigns by providing a scripting environment for authoring business
rules and interfaces to a variety of third-party applications.”
- Gartner
Use cases
○ Follow up and nurture new leads
○ Send periodic newsletters
○ Onboard new signups
○ Customer lifecycle marketing
○ Convert/upsell to users
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12. Marketing Automation
● Drag-drop workflow designer
● Define conditional workflows
○ Based on contact profile, or actions
(email opens, page views)
● Multi-channel
○ Send emails, tweets, SMS/LN message, voice mail
● Nurture & Score leads automatically
● Trigger
○ Run campaigns based on actions
● Analytics Marketing Automation
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13. Visitor Engagement & Conversion
Define rules in Agile to show intelligent popups on your website
● Engage known and anonymous visitors
● Show popups
○ Sign-up forms
○ Information messages
○ Suggest pages to read
● Time them appropriately
○ After certain time, on reaching
end of page, or when they are
about to leave
● Do more actions
○ Run campaigns, add tags/score
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14. Tracking & Notifications
Use Cases
○ Follow-up leads when they are hot
○ Proactively engage with your site visitors
○ Test and optimize email messages
● Email & Web Tracking
○ Track email opens, clicks
○ Track website visits by contact
● Notifications
○ In-app and HTML5

15. Think of your customer JOURNEY
 Customer Types
 Experience phases
 Journey
 Touch points and interactions
 Points of delight
 Points of pain
 Emotions

16. Online Presence
Content
Digital Experience
Back Office Tools
ERP
Other Applications
CRM
Marketing
Automation

17. BREAK DOWN SILOS
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18. Thank you !
Thank you to all our customers

19. Thank you to our partners !

20. Thank you !
Thank you to all the ABSI Team

21. ABSI : Challenges for the coming years
 Focus on operational excellence , quality of delivery,
on time /on budget project delivery
 Industrialize traditional infrastructures and systems within
our/your Private cloud to reduce cost within IT operations
 Help companies to build an integrated IT
environment for their IT Infrastructure & Applications
 Help companies to move their applications to the cloud
 Find for every customer the right combination :
 On premise,
 ABSI Private Cloud /Interxion infrastructure,
 Cloud – SaaS (multi-tenant in the cloud)

22. Now its BBQ time, its fun time
In the weeks to come
17/09/2014 Dell Solutions Tour 2014 in Brussels
23/09/2014 Lunch & Learn Dell Baby Compellent event
25/09/2014 Media Inspiratie Workshop in Vianen