5MIN APP INFO 2017年前期グローバルアプリ市場まとめレポート

MARKET GROWTH
参照：prioridata
DL
10bn
20bn
30bn
2016Q3 2016Q4 2017Q1 2017Q2
Android(DL)
iOS(DL)
2
4
6
iOS(REV)
Android(REV)
$6bn
$4bn
$2bn
REVENUE

MARKET STATS 2017 JAN-JUN
参照：prioridata
DOWNLOAD
PAID(ANDROID)
70m
PPAID(IOS)
307m
FREE(ANDROID)
31,600m
FREE(IOS)
13,200m
REVENUE
PAID(ANDROID)
$186m
PPAID(IOS)
$760m
FREE(ANDROID)
$6,800m
FREE(IOS)
$10,700m
＊Androidは中国を除く

参照：prioridata
DOWNLOAD
Others
32%
Canada
2%
Germany
2%
France
3%
Russia
4% UK
4%
Japan
6%
USA
22%
China
25%
REVENUE
Others
11%
Germany
2%
Canada
2%
Australia
2%
South Korea
3%
UK
3%
Japan
21%
USA
26%
China
31%
IOS

参照：prioridata
DOWNLOAD
Others
44%
Turkey
4%
South Korea
4%
Mexico
5%
Indonesia
5%
Russia
6%
Brazil
10%
USA
11%
India
12%
REVENUE
Others
22%
Canada
2%
France
2% UK
3%
Germany
4% Taiwan
4%
South Korea
8%
Japan
26%
USA
29%
ANDROID

DOWNLOAD TOP30 IN 2017 JAN-JUN
参照：prioridata
1 Youtube 2 Messenger 3 WhatsApp Messenger
4 Instagram 5 Facebook 6 Bitmoji
7 王者荣耀 8 Snapchat 9 Google Maps
10 Netflix 11 Uber 12 Super Mario Run
13 Gmail 14 Spotify 15 Google Chrome
16 WeChat 17 Pinterest 18 ofo共享单车
19 Twitter 20 Google Translate 21 Google
22 淘宝 23 Alipay 24 Faceu激萌
25 Mobike 26 Balls 27 8 Ball Pool
28 LINE 29 Paper.io 30 Wish
IOS

DOWNLOAD - APP CATEGORY IN 2017 JAN-JUN
参照：prioridata
APPNUMBER
25
50
75
100
Games
Photo&Video
SocialNetworking
Entertainment
Productivity
Utilities
Shopping
Travel
Music
Lifestyle
Food&Drink
Navigation
Books
Education
Health&Fitness
News
Reference
Business
Finance
＊データはDLTOP250より
10
20
30
Action
Simulation
Puzzle
Racing
RPG
Strategy
Family
Music
Card
Sports
Trivia
Arcade
Word
Others
Others
14%
Shopping
4%
Travel
5%
Utilities
6%
Productivity
6%
Entertainment
6%
Social Networking
14%
Photo & Video
16%
Games
30%
DL Share from TOP250
IOS

REVENUE TOP30 IN 2017 JAN-JUN
参照：prioridata
1 王者荣耀 2 梦幻西游 3 Clash Royale
4 モンスターストライク 5 Candy Crush Saga 6 Game of War
7 阴阳师 8 Netflix 9 Clash of Clans
10 Fate/Grand Order 11 倩女幽魂 12 Mobile Strike
13 パズル＆ドラゴンズ 14 大话西游 15 天龙八部手游
16 剑侠情缘 17
Candy Crush
Soda Saga
18 리니지2 레볼루션
19
DoubleDown  
Casino & Slots
20 龙之谷 21 永恒纪元
22 腾讯视频 23 Pandora 24
ドラゴンボールZ
ドッカンバトル
25 Gardenscapes 26 Fate/Grand Order 27 梦幻诛仙
28 Tinder 29 LINE：ディズニーツムツム 30 MOMO陌陌
IOS

REVENUE - APP CATEGORY IN 2017 JAN-JUN
参照：prioridata
APPNUMBER
25
50
75
100
RPG(Games)
Puzzle(Games)
Simulation(Games)
Card(Games)
Strategy(Games)
SocialNetworking
Music
Entertainment
Action(Games)
Sports(Games)
Productivity
Family(Games)
Music(Games)
games
Books
Photo&Video
Racing(Games)
Lifestyle
Education
Health&Fitness
Casino(Games)
Adventure(Games)
Board(Games)
＊データはREVENUE TOP250より
Others
9%
Music
2%
Social Networking
3%
Entertainment
4%
Simulation
4%
Card
5%
Puzzle
10%
Strategy
25%
RPG
38%
REVENUE Share from TOP250
IOS

参照：prioridata
1 WhatsApp Messenger 2 Messenger 3 Facebook
4 Instagram 5 Snapchat 6 Facebook Lite
7 SHAREit 8 Uber 9 Subway Surfers
10 Super Mario Run 11 S Photo Editor 12 imo free video calls
13 Spotify 14 Clash Royale 15 Google Play Games
16 My Talking Tom 17 B612 18 8 Ball Pool
19 Netflix 20 Bitmoji 21 Clean Master
22
Super-Bright
LED Flashlight
23 slither.io 24 UC Browser
25 Z Camera 26 LINE 27 Youtube
28 Clash of Clans 29 Candy Crush Saga 30 My talking Angela
ANDROID

参照：prioridata
APPNUMBER
25
50
75
100
Game
Productivity
Photography
Tools
Communication
MusicandAudio
Social
Entertainment
Shopping
Personalization
VideoPlayers&Editors
Maps&Navigation
NewsandMagazines
LibrariesandDemo
Comics
Weather
Lifestyle
Education
TravelandLocal
10
20
30
Arcade
Action
Casual
Racing
Puzzle
Strategy
Sports
Simulation
Adventure
Card
Board
Music
Word
Others
12%
Entertainment
3%
Music and Audio
3%Tools
7%
Productivity
7%
Photography
8%
Social
9%
Communication
22%
Games
30%
＊データはDLTOP250より,Androidは中国を除く
ANDROID

参照：prioridata
1 Game of War 2 Clash Royale 3 Mobile Strike
4 Clash of Clans 5 モンスターストライク 6 Fate/Grand Order
7 Candy Crush Saga 8 Pokémon GO 9 Clash of Kings
10
Candy Crush
Soda Saga
11 Summoners War 12 パズル＆ドラゴンズ
13 LINE 14 Gardenscapes 15 Lords Mobile
16 Slotomania Slots 17 LINE：ディズニーツムツム 18 Fire Emblem Heroes
19 Google Drive 20 리니지2 레볼루션 21
Star Wars™:
Galaxy of Heroes
22 King of Avalon 23
DRAGON BALL Z
DOKKAN BATTLE
24 Tinder
25
26 Legacy of Discord 27 Last Empire
28
MARVEL Contest of
Champions
29
アイドルマスターシンデレラガ
ールズスターライトステージ
30 Yu-Gi-Oh! Duel Links
ANDROID

参照：prioridata
APPNUMBER
25
50
75
100
RPG(Games)
Strategy(Games)
Casino(Games)
Action(Games)
Puzzle(Games)
Simulation(Games)
Casual(Games)
Sports(Games)
Social
Adventure(Games)
Card(Games)
Communication
Music(Games)
Board(Games)
MusicandAudio
Entertainment
Arcade(Games)
Racing(Games)
Productivity
Lifestyle
Comics
Others
14%
Sports
3%
Simulation
3%
Puzzle
7%
Casino
7%
Casual
9%
Action
10%
RPG
18%
Strategy
30%
REVENUE Share from TOP250
＊データはREVENUE TOP250より,Androidは中国を除く
ANDROID

COMMENT
iOS
ダウンロード 
全世界で約135億ダウンロードを記録。アメリカ、中国はそれぞれ30億ダウンロードを突破 
TOP30の1~15位は主にGoogle,Facebook,Snapchat系、15位以降は主に中国系 
人気のカテゴリはゲームを筆頭に写真・ビデオ、SNSが人気 
 
売上 
中国、アメリカ、日本の市場を反映したランキング、動画・音楽アプリもランクイン 
ゲームジャンルとしてはRPGが人気も売上もトップ、売上シェア2位のストラテジーはTOP250にRPGほどランクインしていな
いことから1つのアプリをやり込んでいく傾向が考えられる
Android
全世界で約317億ダウンロードを記録。アメリカ、ブラジル、インドでは30億ダウンロードを突破 
上位3カ国のシェアが10%前後であることから、全世界でのAndroidの普及、アプリダウンロードが考えられる 
 
売上 
iOSのように動画、音楽アプリの売上規模はそこまで大きくなく、ゲームの売上シェアが非常に高い 
ゲームの中でも特にストラテジー系が人気

参照：prioridata
1 DELISH KITCHEN 2 LINE 3 kurashiru
4 AbemaTV 5 YouTube 6 Google Translate
7 SNOW 8 Instagram 9
Hidden my game by mom 2 -
escape room
10 メルカリ 11 Super Mario Run 12 Google Map
13 Akinator the Genie FREE 14 Yahoo! JAPAN 15
バンドリ！
ガールズバンドパーティ！
16 QRコードリーダー for iPhone 17
PES 2017 -PRO EVOLUTION
SOCCER-
18 GANMA!
19 Twitter 20 LINE LIVE 21
Music FM! Music Player!
musicfm Online Play!!!
22
民放公式テレビポータル
「TVer（ティーバー）」
23 Gmail 24 LINE MUSIC
25 陰陽師 26 B612 27 MangaZERO
28 SINoAKICE 29 スポナビ　プロ野球速報 30 マクドナルド
IOS

参照：prioridata
APPNUMBER
25
50
75
100
Games
Entertainment
Photo&Video
Shopping
Utilities
Books
Food&Drink
Productivity
Music
SocialNetworking
Navigation
News
Catalogs
Finance
Reference
Sports
Lifestyle
Weather
Education
Travel
Medical
Health&Fitness
Business
10
20
30
RPG
Puzzle
Family
Action
Simulation
Card
Sports
Music
Strategy
Racing
Board
Educational
Adventure
Trivia
Games
Educational
Adventure
Trivia
Games
Others
22%
Books
5%
Utilities
5%
Social Networking
5%
Shopping
6%
Food & Drink
9% Entertainment
11%
Photo & Video
11%
Games
27%
IOS

参照：prioridata
1 モンスターストライク 2 Fate/Grand Order 3 パズル＆ドラゴンズ
4
5 ディズニーツムツム 6 戦国炎舞
7 グランブルーファンタジー 8
アイドルマスターシンデレラ
ガールズスターライトステー
ジ
9 LINE
10 実況パワフルプロ野球 11 星のドラゴンクエスト 12 プロ野球スピリッツA
13 白猫プロジェクト 14 Fire Emblem Heroes 15 Mobile Strike
16 LINEマンガ 17 LINE PokoPoko 18
ラブライブ！スクールアイド
ルフェスティバル
19
ドラゴンクエストモンスター
ズ　スーパーライト
20 あんさんぶるスターズ！ 21
剣と魔法のログレス
いにしえの女神
22 白猫テニス 23
FINAL FANTASY
BRAVE EXVIUS
24
THE KING OF FIGHTERS
'98UM OL
25 Yu-Gi-Oh! Duel Links 26 シャドウバース 27
バンドリ！
ガールズバンドパーティ！
28
FINAL FANTASY
Record Keeper
29 A3! 30
クイズRPG 魔法使いと黒猫の
ウィズ
IOS

参照：prioridata
APPNUMBER
30
60
90
120
RPG(Games)
Simulation(Games)
Puzzle(Games)
Books
Music(Games)
SocialNetworking
Sports(Games)
Strategy(Games)
Action(Games)
Entertainment
Family(Games)
Adventure(Games)
Card(Games)
Casino(Games)
Music
Games
Racing(Games)
Food&Drink
Utilities
Others
6%
Strategy
2%
Books
2%
Social Networking
3%
Sports
5%
Simulation
6%
Music
8%
Puzzle
14%
RPG
54%
Revenue Share from TOP250
IOS

参照：prioridata
1 LINE 2 Yahoo! JAPAN 3 DELISH KITCHEN
4 AbemaTV 5 SNOW 6 メルカリ
7 kurashiru 8 Amazon Shopping 9 Super Mario Run
10 Instagram 11 SmartNews 12 Google Translate
13 QR Code Reader 14 Cardboard 15 Power Clean
16 Twitter 17 Yahoo!天気 18 ディズニーツムツム
19 Yahoo!乗換案内 20
Hidden my game by mom 2 -
escape room
21 LINE MUSIC
22 マクドナルド 23 GANMA! 24 Yahoo! NEWS
25 Yahoo!知恵袋 26 Fire Emblem Heroes 27 B612
28 OKクリーン 29 dポイントクラブ 30 モンスターストライク
ANDROID

参照：prioridata
APPNUMBER
25
50
75
100
Games
Tools
Entertainment
Productivity
Lifestyle
Social
Shopping
Photography
Food&Drink
MusicandAudio
NewsandMagazines
Communication
Comics
LibrariesandDemo
Maps&Navigation
BooksandReference
Weather
TravelandLocal
Sports
HealthandFitness
HouseandHome
Personalization
Education
Business
10
20
30
RPG
Puzzle
Action
Casual
Simulation
Arcade
Card
Sports
Board
Music
Adventure
Strategy
Others
29%
Entertainment
4%
Photography
5%
Shopping
6%
Food & Drink
6%
News and Magazines
6%
Communication
7%
Tools
9%
Games
28%
ANDROID

参照：prioridata
1 モンスターストライク 2 Fate/Grand Order 3 パズル＆ドラゴンズ
4 ディズニーツムツム 5
6
アイドルマスターシンデレラ
ガールズスターライトステー
ジ
7 グランブルーファンタジー 8 Fire Emblem Heroes 9 LINE
10 LINE PokoPoko 11 実況パワフルプロ野球 12 星のドラゴンクエスト
13 Pokémon GO 14
FINAL FANTASY
BRAVE EXVIUS
15
クイズRPG 魔法使いと黒猫の
ウィズ
16 白猫プロジェクト 17
THE KING OF FIGHTERS
'98UM OL
18
ドラゴンクエストモンスター
ズ　スーパーライト
19
FINAL FANTASY
Record Keeper
20 LINEマンガ 21 プロ野球スピリッツA
22 Yu-Gi-Oh! Duel Links 23
剣と魔法のログレス
いにしえの女神
24
ラブライブ！スクールアイド
ルフェスティバル
25 セブンナイツ 26 Clash of Kings 27
スクールガールストライカー
ズ
28 LINE POP2 29 誰ガ為のアルケミスト 30 シャドウバース
ANDROID

参照：prioridata
APPNUMBER
25
50
75
100
RPG(Games)
Action(Games)
Simulation(Games)
Puzzle(Games)
Strategy(Games)
Sports(Games)
Casual(Games)
Card(Games)
Music(Games)
Comics
Adventure(Games)
Communication
Entertainment
Casino(Games)
Trivia(Games)
Photography
MusicandAudio
Social
Arcade(Games)
Tools
TravelandLocal
Finance
Educational(Games)
Education
Sports
Weather
Dating
Racing(Games)
Parenting
Productivity
Word(Games)
BooksandReference
Personalization
HealthandFitness
Business
Maps&Navigation
Others
12%
Casual
2%
Music
4%Sports
4%
Strategy
4%
Simulation
6%
Puzzle
13% Action
18%
RPG
36%
ANDROID

COMMENT
iOS
2017年前期は料理動画2大アプリがともにランキング上位に登場、料理に限らずスマホで動画の流れ 
今回調査した6カ国(中国は除く)で唯一FacebookがTOP30に入らず、根強い人気のTwitterと新星Instagram 
世界的にはアクション、シミュレーションが人気のゲームカテゴリーであるが、日本はやはりRPG 
 
売上 
売上上位は常に人気のアプリがランクイン、ゲーム以外ではマンガ、マッチング、動画
Android
ニュース、天気、乗り換えなど情報系のアプリが人気で特にYahoo!の人気が高い 
 
売上 
ゲームが人気であることはiOSと同様であるが、より多くのカテゴリーのアプリに課金されている

参照：prioridata
1 Bitmoji 2 Youtube 3 Snapchat
4 Messenger 5 Instagram 6 Facebook
7 Netflix 8 Google Maps 9 Balls
10 Spotify 11 Gmail 12 Uber
13 Super Mario Run 14 Pandora 15 Pinterest
16 Paper.io 17 Amazon App 18 Word Cookies!
19 8 Ball Pool 20 Google Chrome 21 WhatsApp Messenger
22 Snake VS Block 23 Wish 24 Twitter
25 HOOKED 26 SoundCloud 27 Google Docs
28 Google 29 Wake 30 Google Drive
IOS

参照：prioridata
APPNUMBER
30
60
90
120
Games
SocialNetworking
Entertainment
Photo&Video
Music
Productivity
Shopping
Utilities
Finance
Travel
Education
Books
Health&Fitness
Food&Drink
Lifestyle
Sports
Navigation
Reference
Weather
Business
News
10
20
30
Action
Puzzle
Simulation
Racing
RPG
Strategy
Family
Music
Card
Word
Sports
Arcade
Adventure
Trivia
Other
Others
17%
Shopping
5%
Productivity
6%
Entertainment
6%
Music
6%
Utilities
6%
Social Networking
10%
Photo & Video
11%
Games
34%
IOS

参照：prioridata
1 Candy Crush Saga 2 Game of War 3 Clash Royale
4 Netflix 5 Clash of Clans 6 Mobile Strike
7
DoubleDown  
Casino & Slots
8 Pandora 9
Candy Crush
Soda Saga
10 Heart of Vegas Slots 11 Pokémon GO 12 HBO NOW
13 Youtube 14 ROBLOX 15 Tinder
16 Slot Machines 17 Spotify 18 Hulu
19 Toy Blast 20 Slotomania Slots Casino 21
MARVEL Contest of
Champions
22 Gardenscapes 23 8 Ball Pool 24
Star Wars™:
Galaxy of Heroes
25 Minecraft 26 MADDEN NFL Mobile 27 Hey Day
28 Summoners War 29
DRAGON BALL Z
DOKKAN BATTLE
30 Match™
IOS

参照：prioridata
APPNUMBER
15
30
45
60
Puzzle(Games)
Card(Games)
RPG(Games)
Simulation(Games)
Strategy(Games)
SocialNetworking
Music
Entertainment
Action(Games)
Family(Games)
Health&Fitness
Education
Games
Lifestyle
Board(Games)
Casino(Games)
Racing(Games)
Sports(Games)
Productivity
News
Photo&Video
Dice(Games)
Sports
Books
Utilities
Business
Word(Games)
Finance
Weather
Educational(Games)
Arcade(Games)
Reference
Others
14%Action
3%
Simulation
5%
Music
6%
Entertainment
9%
Strategy
14%
Card
15%
RPG
17%
Puzzle
18%
IOS

参照：prioridata
1 Messenger 2 Snapchat 3 Facebook
4 Bitmoji 5 Instagram 6 Pandora
7 Super Mario Run 8 Wish 9 LINE WEBTOON
10 Netflix 11 Spotify 12 Cardboard
13 8 Ball Pool 14 WhatsApp Messenger 15 Word Cookies!
16 DFNDR 17 letgo 18 Google Play Games
19 Bubble Witch 3 Saga 20 Uber 21 Pinterest
22 OfferUp 23 Clean Master 24 Subway Surfers
25 Amazon App 26 ROBLOX 27 YouTube Music
28 Rolling Sky 29 TextNow 30
Super-Bright
LED Flashlight
ANDROID

参照：prioridata
APPNUMBER
25
50
75
100
Games
Communication
MusicandAudio
Tools
Social
Shopping
Entertainment
Productivity
Personalization
Photography
Finance
Comics
BooksandReference
Maps&Navigation
NewsandMagazines
Lifestyle
LibrariesandDemo
TravelandLocal
Food&Drink
Weather
HealthandFitness
HouseandHome
Education
Sports
10
20
30
Arcade
Casual
Action
Puzzle
Sports
Simulation
Strategy
Racing
Card
Word
Adventure
Board
Casino
Music
RPG
Others
16%Productivity
2%
Shopping
5%
Entertainment
5%
Tools
6%
Social
10%
Music and Audio
12%
Communication
16%
Games
28%
ANDROID

参照：prioridata
1 Game of War 2 Mobile Strike 3 Clash of Clans
4 Candy Crush Saga 5 Clash Royale 6
Candy Crush
Soda Saga
7 Pokémon GO 8 Slotomania Slots 9
Star Wars™:
Galaxy of Heroes
10 Clash of Kings 11
MARVEL Contest of
Champions
12 Summoners War
13 Gardenscapes 14
DRAGON BALL Z
DOKKAN BATTLE
15 King of Avalon
16 Free Slots Casino 17 Toy Blast 18 Pandora
19 Fire Emblem Heroes 20 Google Drive 21 Lords Mobile
22 8 Ball Pool 23 Heart of Vegas Slots 24 Slots Huuuge Casino
25 Bubble Witch 3 Saga 26 Tinder 27 Jackpot Party Casino
28 HBO NOW 29
DoubleDown  
Casino & Slots
30 Township
ANDROID

参照：prioridata
APPNUMBER
25
50
75
100
RPG(Games)
Strategy(Games)
Casino(Games)
Action(Games)
Puzzle(Games)
Simulation(Games)
Casual(Games)
Sports(Games)
Social
Adventure(Games)
Card(Games)
Communication
Music(Games)
Board(Games)
MusicandAudio
Entertainment
Arcade(Games)
Racing(Games)
Productivity
Lifestyle
Comics
Others
14%
Adventure
3%
Simulation
3%
Puzzle
7%
Casino
7%
Casual
9%
Action
10%
RPG
18%
Strategy
30%
ANDROID

COMMENT
iOS
SNS、動画、音楽、ゲーム、ショッピングと様々なジャンルのアプリが上位にランクインしているが、中でもゲームはやはり人気 
ゲームでもアクション、パズル、シミュレーションが特に人気のカテゴリー
 
売上 
Netflix、HBO、Huluが売上上位にランクインしておりアメリカでの動画視聴のトレンドが見て取れる 
音楽ではPandoraとSpotify、マッチングではTinderとMatchという構図が浮かび上がる 
カジノ系アプリも根強い人気
Android
iOSと比較するとWish、letgo、Amazon、OfferUpショッピング系アプリがより上位にランクイン 
 
売上 
動画はHBO、音楽はPandoraが売上シェアが高い 
ドラゴンボールが14位にランクインし、7位のポケモンもあり日本のアニメの強さが感じられる

参照：prioridata
1 WhatsApp Messenger 2 Youtube 3 Bitmoji
4 Messenger 5 Snapchat 6 Instagram
7 Word Cookies! 8 Facebook 9 8 Ball Pool
10 Netflix 11 Spotify 12 Google Maps
13 Paper.io 14 Super Mario Run 15 Fidget Spinner
16
PacyBits FUT 17
PACK OPENER
17 PrankDial 18 BBC iPlayer
19 Pinterest 20 Balls 21 iTV Hub
22 eBay 23 Gmail 24 Amazon App
25 Twitter 26 Uber 27 Piano Tiles 2™
28
Shpock Boot Sale &
Classifieds App
29 Google Chrome 30 ROBLOX
IOS

参照：prioridata
APPNUMBER
30
60
90
120
Games
Entertainment
Photo&Video
SocialNetworking
Utilities
Shopping
Productivity
Music
Travel
Lifestyle
Finance
Food&Drink
Sports
Health&Fitness
Books
Education
Navigation
News
Weather
Business
Reference
10
20
30
Action
Simulation
Puzzle
RolePlaying
Racing
Strategy
Music
Sports
Family
Trivia
Word
Card
Arcade
Adventure
Others
Others
18%
Productivity
4%
Music
4%
Shopping
4%
Utilities
5%
Entertainment
9%
Social Networking
10%
Photo & Video
10%
Games
36%
IOS

参照：prioridata
1 Candy Crush Saga 2 Clash of Clans 3 Tinder
4 Netflix 5 8 Ball Pool 6 Game of War
7 Clash Royale 8 Mobile Strike 9
Candy Crush
Soda Saga
10 ROBLOX 11 Spotify 12 Gardenscapes
13 Minecraft 14 Hey Day 15
Episode - Choose Your
Story + Pretty Little Liars
16 Bubble Witch 3 Saga 17 Farm Heroes Saga 18 Zynga Poker
19
MARVEL Contest of
Champions
20 Gummy Drop! 21 The Sims™ FreePlay
22 Township 23 Choices 24
Star Wars™:
Galaxy of Heroes
25 Smule Sing! 26 Toy Blast 27 Candy Crush Jelly Saga
28 WWE SuperCard 29 Deezer 30 Clash of Kings
IOS

参照：prioridata
APPNUMBER
15
30
45
60
Puzzle(Games)
Simulation(Games)
Strategy(Games)
RPG(Games)
Card(Games)
SocialNetworking
Music
Family(Games)
Action(Games)
Entertainment
Health&Fitness
News
Education
Racing(Games)
Lifestyle
Productivity
Board(Games)
Games
Sports
Sports(Games)
Books
Business
Word(Games)
Educational(Games)
Arcade(Games)
Adventure(Games)
agazines&Newspapers
Photo&Video
Utilities
Educational(Games)
Arcade(Games)
Reference
Others
19%
Music
5%
Action
5%
Lifestyle
5%
Entertainment
6%
Strategy
11%
Simulation
11%
RPG
13%
Puzzle
25%
IOS

参照：prioridata
1 WhatsApp Messenger 2 Messenger 3 Snapchat
4 Facebook 5 Instagram 6 Bitmoji
7 Spotify 8 Super Mario Run 9 Word Cookies!
10 Bubble Witch 3 Saga 11 eBay 12 Uber
13 Microsoft Outlook 14
Shpock Boot Sale &
Classifieds App
15 Netflix
16 8 Ball Pool 17 Amazon App 18 Pinterest
19 Wish 20 BBC iPlayer 21 FaceApp
22 BBC Media Player 23 iTV Hub 24 S Photo Editor
25 HOOKED 26 Google Play Games 27 ROBLOX
28 Kodi 29 Britain’s Got Talent 2017 30 Piano Tiles 2™
ANDROID

参照：prioridata
APPNUMBER
25
50
75
100
Games
Productivity
Photography
Entertainment
Tools
MusicandAudio
Communication
Shopping
Social
Finance
Lifestyle
NewsandMagazines
TravelandLocal
Food&Drink
Maps&Navigation
BooksandReference
HealthandFitness
Weather
Personalization
Sports
Education
Auto&Vehicles
Business
Comics
10
20
30
Arcade
Action
Puzzle
Casual
Sports
Simulation
Strategy
Adventure
Board
Racing
Card
Trivia
Word
RPG
Others
16%
Music and Audio
4%
Shopping
5%
Photography
6%
Entertainment
8%
Productivity
10%
Social
11%
Communication
18%
Games
23%
ANDROID

参照：prioridata
1 Game of War 2 Candy Crush Saga 3 Mobile Strike
4 Clash of Clans 5 Pokémon GO 6
Candy Crush
Soda Saga
7 Tinder 8 Gardenscapes 9 Clash Royale
10 Clash of Kings 11 8 Ball Pool 12
Star Wars™:
Galaxy of Heroes
13 Bubble Witch 3 Saga 14 Google Drive 15
DRAGON BALL Z
DOKKAN BATTLE
16 King of Avalon 17 Lords Mobile 18 Zynga Poker
19
MARVEL Contest of
Champions
20 WWE SuperCard 21 Farm Heroes Saga
22 Township 23 ROBLOX 24 Candy Crush Jelly Saga
25 Choices: Stories You Play 26 The Walking Dead 27 Hey Day
28 Toy Blast 29 Castle Clash 30 Boom Beach
ANDROID

参照：prioridata
APPNUMBER
15
30
45
60
Strategy(Games)
Casual(Games)
RPG(Games)
Simulation(Games)
Puzzle(Games)
Action(Games)
Casino(Games)
Adventure(Games)
Sports(Games)
Card(Games)
HealthandFitness
Education
Lifestyle
Word(Games)
Racing(Games)
Arcade(Games)
Productivity
Entertainment
Social
MusicandAudio
Communication
Board(Games)
Finance
Tools
Maps&Navigation
Shopping
Educational(Games)
Music(Games)
Medical
NewsandMagazines
Sports
Business
Others
16%
Simulation
4%
Action
4%
Sports
4%
RPG
5%
Puzzle
5%
Adventure
8%
Casual
19%
Strategy
34%
＊データはREVENUE
TOP250より
ANDROID

COMMENT
iOS
ショッピングはeBayとAmazonの2強で、そこにクラシファイドが割って入ろうとする状況 
テレビの力が強いのかBBC、ITVとテレビ番組視聴アプリがランクインし、イギリスにおいても動画視聴はトレンドと思われる 
 
売上 
売上ランキングにおいて3、4位がマッチング、動画と大躍進 
TOP250を見てもマッチングアプリ、音楽、健康・フィットネス、ニュースと複数カテゴリーのアプリが見られる
Android
両OSにてダウンロード1位になっていることからWhatsAppがイギリスでの人気No1コミュニケーションアプリと考えられる 
スーザン・ボイルなどを輩出したテレビ番組ブリテンズ・ゴット・タレントのアプリがランクインしその人気を証明している 
 
売上 
ストラテジーとカジュアルが人気ゲームカテゴリーであり、カジュアルのKingとストラテジーのSupercell 
パブリッシャーのランキングではKingが1位でSupercellが2位

参照：prioridata
1 WhatsApp Messenger 2 Youtube 3 Snapchat
4 Instagram 5 Google Maps 6 Bitmoji
7 Messenger 8 Pinterest 9 Facebook
10 Super Mario Run 11 Spotify 12 eBay Kleinanzeigen
13 Netflix 14 Amazon 15 Messenger for WhatsApp
16 Wort Guru 17
Shpock Boot Sale &
Classifieds App
18 Wish
19 Bubble Witch 3 Saga 20 DB Navigator 21
Amazon Prime Video /
Deutschland
22 Shazam 23 Houseparty 24 Gmail
25 Clash Royale 26 MeinVodafone 27 Yu-Gi-Oh! Duel Links
28 Google 29 Dropbox 30 Stop
IOS

参照：prioridata
APPNUMBER
20
40
60
80
Games
Shopping
Productivity
Photo&Video
Entertainment
SocialNetworking
Utilities
Music
Health&Fitness
Travel
Lifestyle
Navigation
Finance
News
Food&Drink
Weather
Business
Education
Books
Sports
Reference
10
20
30
Action
Simulation
Puzzle
Strategy
Racing
RPG
Trivia
Family
Music
Card
Arcade
Educational
Sports
Others
Others
21%
Entertainment
5%
Music
5%
Productivity
6%
Utilities
7% Shopping
9%
Photo & Video
11%
Social Networking
12%
Games
23%
IOS

参照：prioridata
1 Clash Royale 2 Clash of Clans 3 Game of War
4 Mobile Strike 5 Hey Day 6 Candy Crush Saga
7 Summoners War 8 Gardenscapes 9
Candy Crush
Soda Saga
10 Clash of Kings 11 Netflix 12 Lords Mobile
13
MARVEL Contest of
Champions
14
Star Wars™:
Galaxy of Heroes
15 Empire
16 LOVOO 17 Spotify 18 Tinder
19 Fishdom 20 Forge of Empires 21 Minecraft
22 Castle Clash 23 Township 24 Fleet Command
25 Gummy Drop! 26 War Dragon 27 Vikings
28 Last Empire 29 Farm Heroes Saga 30 Hearthstone
IOS

参照：prioridata
APPNUMBER
15
30
45
60
RPG(Games)
Puzzle(Games)
Strategy(Games)
Simulation(Games)
Card(Games)
Family(Games)
SocialNetworking
Health&Fitness
Productivity
Action(Games)
Music
Education
Navigation
Racing(Games)
Lifestyle
News
Business
Photo&Video
Arcade(Games)
Sports(Games)
Entertainment
Weather
Games
Travel
Casino(Games)
Educational(Games)
Finance
Reference
Sports
Utilities
Others
19%
Action
2%
Social Networking
2%
Card
3%
Family
4%
Simulation
9%
Puzzle
15%
RPG
23%
Strategy
23%
IOS

参照：prioridata
1 WhatsApp Messenger 2 Messenger 3 Snapchat
4 Super Mario Run 5 Instagram 6 Bubble Witch 3 Saga
7 eBay Kleinanzeigen 8 Facebook 9 Wish
10 CATS 11 Wort Guru 12 Pinterest
13 Amazon Shopping 14 Spotify 15 Clash Royale
16
Shpock Boot Sale &
Classifieds App
17 Bitmoji 18 Yu-Gi-Oh! Duel Links
19 S Photo Editor 20 DB Navigator 21 eBay
22 Hill Climb Racing 2 23 Netflix 24 Google Translate
25 Subway Surfers 26 Piano Tiles 2™ 27 musical.ly
28 Paper.io 29 Google Play Games 30 mobile.de
ANDROID

参照：prioridata
APPNUMBER
25
50
75
100
Games
NewsandMagazines
Personalization
Tools
Shopping
Communication
Photography
Entertainment
Social
MusicandAudio
Productivity
TravelandLocal
Lifestyle
HealthandFitness
Weather
Finance
Food&Drink
Maps&Navigation
Auto&Vehicles
Education
BooksandReference
Comics
Business
10
20
30
Arcade
Casual
Action
Puzzle
Racing
Strategy
Simulation
Word
Sports
Card
Trivia
Adventure
Music
Board
Others
20%
Photography
4%
Tools
5%
Personalization
5%
News and Magazines
7%
Shopping
7%
Social
8%
Communication
14%
Games
29%
ANDROID

参照：prioridata
1 Clash Royale 2 Clash of Clans 3 Summoners War
4 Gardenscapes 5 Pokémon GO 6
Candy Crush
Soda Saga
7 Clash of Kings 8 Candy Crush Saga 9 Hey Day
10 Mobile Strike 11 Castle Clash 12 Game of War
13 Bubble Witch 3 Saga 14
Star Wars™:
Galaxy of Heroes
15 Township
16 Lords Mobile 17 Farm Heroes Saga 18 LOVOO
19 Empire 20 Vikings 21 Slots™ Huuuge Casino
22 King of Avalon 23
DRAGON BALL Z
DOKKAN BATTLE
24 Forge of Empires
25 Fishdom 26 Legacy of Discord 27 Tinder
28 Hearthstone 29
MARVEL Contest of
Champions
30 Fleet Command
ANDROID

参照：prioridata
APPNUMBER
15
30
45
60
Strategy(Games)
RPG(Games)
Casual(Games)
Simulation(Games)
Puzzle(Games)
Action(Games)
Casino(Games)
Adventure(Games)
Sports(Games)
HealthandFitness
Social
Card(Games)
Racing(Games)
Education
Arcade(Games)
Entertainment
Tools
Maps&Navigation
Music(Games)
Productivity
Dating
Communication
Trivia(Games)
Word(Games)
Lifestyle
TravelandLocal
MusicandAudio
Educational(Games)
Parenting
Food&Drink
Comics
NewsandMagazines
Others
10%
Simulation
3%
Casino
3%
Action
4%
Puzzle
4%
Adventure
4%
RPG
11%
Casual
17%
Strategy
43%
＊データはREVENUE
TOP250より
ANDROID

COMMENT
iOS
TOP250アプリでゲームについで多いのがショッピングアプリ 
ドイツ国内でのアニメ放送があり、その人気は想像できるがダウンロードが多いのは遊戯王のみ 
 
売上 
ゲームの売上比率が高い、アプリジャンルとしてはRPG、パズル、ストラテジー、シミュレーションがほぼ横並び 
ダウンロード数はないもののドラゴンボール、ワンピースも遊戯王とともに売上TOP100にランクイン
Android 
 
1位のWhatsAppのダウンロード数はMessangerの約2倍もあり、その人気は圧倒的 
(以前、ドイツ人の友人とMessangerで連絡しているとWhatsAppを聞かれて以降はそちらで連絡をしていたこともある) 
 
売上 
ゲームの人気ジャンルとしてはiOSと変わらないがRPG、ストラテジーがより人気 
2017年前期のみのダウンロード数はドラゴンボールは遊戯王の10分の1程度であるが売上はドラゴンボールが上回る 
(＊ドラゴンボールの既存ユーザ数は遊戯王の半数程度である)

参照：prioridata
1 Analog Paris 2 YouTube 3 kakaoTalk
4 Naver papago Translate 5 SNOW 6 네이버
7 KakaoTaxi 8 카카오페이지 9 Foodie
10 Super Mario Run 11 Instagram 12 Facebook
13 Toss 토스 14 MOLDIV 15 BAND
16 Messenger 17 B612 18 배달의민족 (필수어플)
19 네이버 클라우드 20 KakaoTalk Cheez 21 Pokémon GO
22 캐시워크 23 [공식]시외버스모바일 24 T인증
25 멜론(Melon) 26 여기어때 27 Google Map
28 네이버TV 29 IV Go 30
알바천국-
알바 구인구직 포털서비스
IOS

参照：prioridata
APPNUMBER
15
30
45
60
Games
Photo&Video
Finance
Shopping
Entertainment
Lifestyle
Travel
SocialNetworking
Music
Navigation
Productivity
Food&Drink
Utilities
Business
Reference
Health&Fitness
Books
Education
Weather
News
Medical
Health&Fitness
Business
10
20
30
RPG
Puzzle
Music
Action
Family
Simulation
Strategy
Card
Games
Others
25%
Entertainment
7%
Lifestyle
7%
Shopping
8%
Social Networking
8%
Travel
8%
Finance
9%
Games
13%
Photo & Video
16%
IOS

参照：prioridata
1 리니지2 레볼루션 2 모두의마블 for Kakao 3
FIFA ONLINE 3 M
by EA SPORTS™
4 kakaoTalk 5 카카오페이지 6 세븐나이츠 for Kakao
7 원피스 트레저 크루즈 8 멜론(Melon) 9 뮤오리진
10 푹(pooq) 11 삼국블레이드 12 Clash Royale
13 프렌즈팝콘 for kakao 14 아이러브니키 for Kakao 15 파이널 블레이드
16 데스티니 차일드 for Kakao 17 Lineage Red Knights 18 별이되어라! for Kakao
19
더 킹 오브 파이터즈`98 UM온
라인 for Kakao
20
아만다 : 아무나 만나지 않는 당
신을 위한 소개팅
21 리니지M
22 Summoners War 23 프로야구 H2 24 Clash of Clans
25 벅스 - Bugs 26 검과마법 for Kakao 27 컴투스프로야구2017
28 Mobile Strike 29 프렌즈팝 for Kakao 30 프렌즈사천성 for Kakao
IOS

参照：prioridata
APPNUMBER
25
50
75
100
RPG(Games)
Simulation(Games)
SocialNetworking
Puzzle(Games)
Strategy(Games)
Action(Games)
Entertainment
Music
Photo&Video
Books
Racing(Games)
Education
Music(Games)
Sports(Games)
Productivity
Finance
Card(Games)
Family(Games)
Adventure(Games)
Games
Lifestyle
Medical
Utilities
Others
4%
Entertainment
2%
Music
3%
Strategy
3%
Books
5%
Social Networking
7%
Simulation
10%
Puzzle
11%
RPG
54%
IOS

参照：prioridata
1 kakaoTalk 2 코레일톡+ 3 네이버
4 Pokémon GO 5 V3 Mobile Plus 2.0 6 Naver papago Translate
7 Ryan - KakaoTalk Theme 8 SNOW 9 BAND
10 다음 - Daum 11 카카오페이지 12 Clash Royale
13 Facebook 14 Apeach 15 여명 for Kakao
16 Messenger 17 리니지2 레볼루션 18 CATS
19 펜타스톰 for Kakao(5v5) 20
Hidden my game by
mom 2 - escape room
21 Super Mario Run
22 KakaoTaxi 23 KakaoTalk Cheez 24 IV Go
25 Zigbang 26
네이버 지도 내비게이션 –
Naver
27 프렌즈팝콘 for kakao
28
하이마트 - 가전/쇼핑/마트/할
인/온라인혜택
29 Instagram 30 V3 Mobile Security - Free
ANDROID

参照：prioridata
APPNUMBER
25
50
75
100
Games
Finance
Tools
Shopping
Lifestyle
Productivity
Entertainment
TravelandLocal
Photography
Social
Communication
MusicandAudio
Maps&Navigation
HealthandFitness
Personalization
NewsandMagazines
BooksandReference
Business
HouseandHome
Food&Drink
Weather
Comics
Beauty
Education
Sports
10
20
30
RPG
Action
Arcade
Puzzle
Casual
Adventure
Strategy
Board
Sports
Trivia
Card
Simulation
Others
31%
Social
4% Lifestyle
5%
Travel and Local
5%
Communication
5%
Shopping
6%
Tools
8%
Finance
8%
Games
28%
ANDROID

参照：prioridata
1 리니지2 레볼루션 2 모두의마블 for Kakao 3 세븐나이츠 for Kakao
4 kakaoTalk 5 Clash Royale 6
Pmang Poker
Casino Royal
7 뮤오리진 8
FIFA ONLINE 3 M
by EA SPORTS™
9 데스티니 차일드 for Kakao
10 리니지M 11 원피스 트레저 크루즈 12 프렌즈팝콘 for kakao
13 반지 14 Clash of Clans 15 Mobile Strike
16 애니팡3 for Kakao 17 삼국블레이드 18 파이널 블레이드
19 Summoners War 20 Pokémon GO 21 King’s Raid
22 여명 for Kakao 23 Lords Mobile 24 프로야구 H2
25 Lineage Red Knights 26 레이븐: 각성[AWAKEN] 27 프렌즈팝 for Kakao
28 Hearthstone 29 아이러브니키 for Kakao 30 한게임 포커
ANDROID

参照：prioridata
APPNUMBER
25
50
75
100
RPG(Games)
Strategy(Games)
Action(Games)
Puzzle(Games)
Sports(Games)
Casual(Games)
Social
Card(Games)
Simulation(Games)
Casino(Games)
Arcade(Games)
Board(Games)
Communication
Adventure(Games)
Dating
Entertainment
Productivity
Comics
MusicandAudio
Music(Games)
Racing(Games)
Others
15%
Casino
3%
Communication
4%
Action
5%
Board
5%
Sports
6%
Puzzle
6% Strategy
12%
RPG
44%
ANDROID

COMMENT
iOS
写真アプリが人気カテゴリー1位となっており、ダウンロード1位は有料アプリ 
TOP250でカテゴリとしてはゲームが最も多いが圧倒的ではなく、写真、ファイナンス、ショッピングとの4強 
パブリッシャーとしてはKakaoとNAVER、Google系アプリが人気 
 
売上 
圧倒的なRPG人気の市場であり、Kakaoプラットフォームでの展開が圧倒的な強さ 
パブリッシャーNetmarble Gamesが売上全体の約3分の1を占める
Android 
 
AndroidではiOSほど写真アプリの人気はなく、ゲーム人気が強い 
 
売上 
TOP250にランクインした数、売上シェアともにRPGが1位であり、次いでストラテジー系アプリが人気

参照：prioridata
1
Snake Off - More Play
More Fun
2 YouTube 3 Garena 傳說對決
4 LINE 5 Yu-Gi-Oh! Duel Links 6 Facebook
7 Messenger 8 蝦皮拍賣 9 Google Map
10 街頭籃球 11 Instagram 12 B612
13 Google Chrome 14 無雙亂舞 15 Super Mario Run
16 WeChat 17 SNOW 18 Lineage2 Revolution
19 Meitu 20
Unlimited Music & MP3
Music Songs Player: MB3
21
鬥陣PlayOne-3v3即時街頭籃
球競技鬥牛
22 Gmail 23 CHOCO TV 24 BeatEVO YG
25 Google Drive 26 無限Story 27
Dynasty Warriors:
Unleashed
28 Google 29 KKTV 30 欠債要靠賭博來還
IOS

参照：prioridata
APPNUMBER
25
50
75
100
Games
Photo&Video
Entertainment
SocialNetworking
Shopping
Productivity
Finance
Travel
Utilities
Lifestyle
Music
Business
Reference
Navigation
News
Food&Drink
Health&Fitness
Education
Books
10
20
30
RPG
Action
Puzzle
Simulation
Strategy
Music
Family
Card
Games
Sports
Board
Educational
Racing
Casino
Others
14%
Lifestyle
3%
Utilities
4%Productivity
4%
Shopping
5%
Entertainment
8%
Social Networking
11%
Photo & Video
13%
Games
38%
IOS

参照：prioridata
1 Garena 傳說對決 2 LINE 3 Lineage2 Revolution
4 King of Avalon 5 神魔之塔 6 創世破曉
7 狂暴之翼 8 Lords Mobile 9 Clash of Kings
10
Dynasty Warriors:
Unleashed
11 倩女幽魂 12
17 - Share your life’s
moments through live
stream
13 誅仙 14 麻將神來也16張麻將 HD 15 星城Online-HD
16 浪Live直播 17 Candy Crush Saga 18 Clash Royale
19 熹妃傳 20 權力與榮耀 21 紫青雙劍
22 KKBOX 23 全民槍戰:機甲風暴 24 暮光世界
25 Summoners War 26 仙劍奇俠傳 27 街頭籃球
28 Mobile Strike 29 Clash of Clans 30
FINAL FANTASY
BRAVE EXVIUS
IOS

参照：prioridata
APPNUMBER
35
70
105
140
RPG(Games)
Simulation(Games)
SocialNetworking
Action(Games)
Strategy(Games)
Puzzle(Games)
Card(Games)
Entertainment
Arcade(Games)
Board(Games)
Music(Games)
Sports(Games)
Lifestyle
Casino(Games)
Family(Games)
Games
Music
Books
Adventure(Games)
Racing(Games)
Productivity
Others
7%
Board
2%
Puzzle
3%
Card
3%
Action
4%
Simulation
5%
Social Networking
9%
Strategy
15%
RPG
52%
IOS

参照：prioridata
1 LINE 2 Messenger 3 Garena 傳說對決
4
Snake Off - More Play
More Fun
5 Facebook 6 蝦皮拍賣
7 Instagram 8 B612 9
Free Music MP3 Music
Player
10 千尋影視 11 WeChat 12 Google Sheets
13 Yu-Gi-Oh! Duel Links 14 狂暴之翼 15
(TAIWAN ONLY)
Free TV Show App
16
Dynasty Warriors:
Unleashed
17 Google Slides 18 LINE BROWN FARM
19 Super Mario Run 20 SNOW 21
17 - Live Video
Streaming
22
Power Clean -Phone Cleaner &
Speed Booster Utility
23 Google Translate 24 Google Docs
25 Lineage2 Revolution 26
Turbo Cleaner -
Boost Clean
27 Easy-to-use QR Scanner
28 麥當勞報報 29 欠債要靠賭博來還 30
Uplive-Live Video Chat
With Nearby Friends!
ANDROID

参照：prioridata
APPNUMBER
35
70
105
140
Games
Tools
Photography
Productivity
Social
Shopping
Communication
Entertainment
NewsandMagazines
Lifestyle
MusicandAudio
Maps&Navigation
HealthandFitness
Finance
Business
TravelandLocal
Comics
BooksandReference
HouseandHome
Dating
15
30
45
RPG
Action
Strategy
Casual
Puzzle
Arcade
Casino
Card
Simulation
Sports
Music
Board
Racing
Educational
Adventure
Trivia
Others
14%Shopping
4%
Entertainment
4%
Productivity
4%
Photography
5%
Social
6%
Communication
8% Tools
9%
Games
47%
ANDROID

参照：prioridata
1 星城Online-HD 2 LINE 3 創世破曉
4 Garena 傳說對決 5 神魔之塔 6 Clash of Kings
7 陰陽師Onmyoji 8 老子有錢 9 Lineage2 Revolution
10 Lords Mobile 11
Dynasty Warriors:
Unleashed
12 紫青雙劍
13 浪Live直播 14 Let's Vegas Slots 15
17 - Share your life’s
moments through live
stream
16 誅仙 17 狂暴之翼 18 豬來了-求愛大作戰
19 少女前線 Girls' Frontline 20
Uplive-Live Video Chat
With Nearby Friends!
21 Yu-Gi-Oh! Duel Links
22 熹妃傳 23 King of Avalon 24
宅神爺麻將‧黃金馬‧拉霸‧骰寶‧
撲克(13支大老2接龍)
25 仙劍奇俠傳 26 LINE Bubble 2 27 LINE Rangers
28 麻將神來也16張麻將 HD 29 極無雙-無盡三國傳說 30
ManganDahen Casino -
Free Slot
ANDROID

参照：prioridata
APPNUMBER
25
50
75
100
PRG(Games)
Strategy(Games)
Action(Games)
Casino(Games)
Casual(Games)
Puzzle(Games)
Social
Sports(Games)
Card(Games)
Simulation(Games)
Entertainment
Communication
Adventure(Games)
Dating
Arcade(Games)
Lifestyle
Productivity
BooksandReference
MusicandAudio
Maps&Navigation
Trivia(Games)
Music(Games)
Others
7%Casual
5%Social
5%
Puzzle
5%
Communication
7%
Action
9%
Strategy
13%
Casino
16%
RPG
34%
ANDROID

COMMENT
iOS
写真アプリの中でもSNOW、B612、Meituなどフィルタ・加工系のアプリが特に人気 
Googleに対する好感度が高いのかGoogle系アプリのダウンロードが非常に多く、パブリッシャーとしては1位 
コミュニケーションツールはWeChatではなくLINEが1位 
 
売上 
台湾でも動画視聴が人気であり、特に動画のライブ配信アプリが人気
Android 
 
ゲーム人気がより強く、TOP250のうち約半数はゲームとなり、RPG、アクションが人気 
 
売上 
Androidではカジノゲームの人気がiOSに比べ非常に高く売上シェア2位 
パブリッシャーとしてはLINEが売上で1位

参照：prioridata
1 王者荣耀 2 ofo共享单车 3 WeChat
4 淘宝 5 Faceu激萌 6 Mobike
7 Alipay 8
腾讯视频HD-楚乔传明日之子6
月全网首播
9
腾讯视频-楚乔传、
明日之子热播
10 QQ 11
爱奇艺HD-楚乔传、
欢乐颂2全网首播
12 爱奇艺
13
手机京东-首次购买可领取188
元优惠券
14
B612咔叽 -
全球自拍达人的新圣地
15
WiFi万能钥匙 -
安全Wi-Fi一键连
16 全民K歌 17 美团 - 吃喝玩乐全都有 18 优酷视频-军师联盟全网独播
19 Youku HD 20 QQ HD 21 酷狗音乐-音乐总有新玩法
22
高德地图
（精准专业的手机地图）
23 Weibo 24 QQ音乐-来这里“发现・音乐”
25
饿了么外卖-24小时配送早餐午
餐下午茶晚餐宵夜
26 贪吃蛇大作战-这个游戏有毒！ 27 百度网盘
28 Meitu 29
58同城-
招聘找工作兼职租房软件
30 网易云音乐
IOS

参照：prioridata
APPNUMBER
15
30
45
60
Games
Entertainment
Utilities
SocialNetworking
Finance
Shopping
Photo&Video
Travel
Lifestyle
Music
News
Books
Food&Drink
Productivity
Education
Health&Fitness
Navigation
Business
Reference
Sports
Weather
4
8
12
RPG
Action
Strategy
Family
Puzzle
Music
Card
Racing
Trivia
Simulation
Adventure
Sports
Games
Casino
Others
21%
Lifestyle
6%
Shopping
7%
Utilities
8%
Photo & Video
8%
Travel
8%
Social Networking
9%
Entertainment
15%
Games
19%
IOS

参照：prioridata
1 王者荣耀 2
梦幻西梦幻西游-
全民PK狂欢季游
3
阴阳师
全区互通现世集结
4 倩女幽魂 5 大话西游 6 天龙八部手游
7 剑侠情缘 8 龙之谷 9 永恒纪元
10
腾讯视频-楚乔传、
明日之子热播
11 Fate/Grand Order 12 梦幻诛仙
13 爱奇艺 14
开心消消乐® -
夏季周赛开启深海探险
15 MOMO陌陌
16 火影忍者 17 穿越火线:枪战王者 18 QQ
19 全民飞机大战 20 乱轰三国志-全网跨服王者争霸 21 热血江湖-唯一正版授权
22
问道-薛之谦代言
元婴修炼宠物飞升
23 圣斗士星矢-集结超燃动作手游 24
Kwai -
Share your video moments
25 欢乐斗地主•腾讯 26
镇魔曲手游-
全新版本异界远征组团开荒
27 Lords Mobile
28 天天爱消除 29 征途 30
大富豪3 -
开公司搞投资玩商战
IOS

参照：prioridata
APPNUMBER
35
70
105
140
RPG(Games)
Simulation(Games)
Strategy(Games)
SocialNetworking
Entertainment
Puzzle(Games)
Books
Action(Games)
Sports(Games)
Family(Games)
Card(Games)
Music(Games)
Games
Music
Utilities
Arcade(Games)
Racing(Games)
Trivia(Games)
News
Photo&Video
Productivity
Sports
Others
6%
Card
1%
Action
2%
Simulation
2%
Family
3%
Social Networking
4%
Entertainment
4%
Strategy
23%
RPG
55%
IOS

COMMENT
iOS
TOP30中ではゲームアプリは2つしかランクインしておいらず、TOP250を見てもゲームの割合は他国に比べ多くない 
中国においても動画視聴アプリが人気であり複数のアプリがランクイン 
 
売上 
ゲームの中でも特にRPGが人気で売上の半分以上を占める 
日本でも人気のFate/Grand Orderの中国版とNARUTO、聖闘士星矢がランクインし日本のアニメIPが人気

参照：prioridata
1 WhatsApp Messenger 2 Messenger 3 Hotstar
4 SHAREit 5 UC Browser 6 Facebook
7
JioTV Live Sports Movies
Shows
8 MyJio 9 UC NEWS
10 MX Player 11
Truecaller: Caller ID &
Dialer
12 Facebook Lite
13 Ola cabs 14 My Talking Tom 15 Temple Run
16 Jio4GVoice 17
PicsArt Photo Studio &
Collage
18 imo free video calls
19 OLX: Buy & Sell near you 20 Uber 21
Voot TV Shows Movies
Cartoons
22 Instagram 23 Opera Mini 24 Automatic Call Recorder
25
Wynk Music: MP3 & Hindi
songs
26 hike messenger 27
Gaana: Bollywood Music
& Radio
28
NewsDog - India News
Local News Hindi news
29
Super-Bright
LED Flashlight
30
Xender - File Transfer &
Share
ANDROID

参照：prioridata
APPNUMBER
15
30
45
60
Games
Productivity
Photography
Tools
Shopping
Communication
Entertainment
TravelandLocal
Social
MusicandAudio
NewsandMagazines
Finance
Personalization
Lifestyle
Maps&Navigation
Sports
Education
Business
BooksandReference
LibrariesandDemo
5
10
15
Racing
Action
Casual
Sports
Arcade
Simulation
Strategy
Casino
Board
Adventure
Puzzle
Card
Others
22%
Social
5%
Shopping
6%
Entertainment
8%
Tools
9%
Photography
9%
Communication
11%
Productivity
13%
Games
19%
ANDROID

参照：prioridata
1 Teen Patti 2 Clash of Clans 3 8 Ball Pool
4 BIGO LIVE 5 Teen Patti Gold 6 Google Drive
7 Clash of Kings 8 Tinder 9 Ultimate Teen Patti
10 Candy Crush Saga 11 Clash Royale 12 Zynga Poker
13 DH Texas Poker 14 Mobile Strike 15 Game of War
16 Netflix 17
Candy Crush
Soda Saga
18
MARVEL Contest of
Champions
19 FIFA Mobile Soccer 20 Smule Sing! 21 Legacy of Discord
22 Udemy Online Courses 23 Indian Rummy by Octro 24 Castle Clash
25 Gardenscapes 26 Pokémon GO 27 MARVEL Future Fight
28 Lords Mobile 29 Township 30 Ultimate RummyCircle
ANDROID

参照：prioridata
APPNUMBER
10
20
30
40
Strategy(Games)
Action(Games)
Casino(Games)
Sports(Games)
Casual(Games)
RPG(Games)
Social
Lifestyle
Communication
Simulation(Games)
Tools
HealthandFitness
Racing(Games)
Productivity
MusicandAudio
Card(Games)
Puzzle(Games)
Arcade(Games)
Education
Entertainment
Dating
Business
Adventure(Games)
NewsandMagazines
Photography
Food&Drink
Finance
Trivia(Games)
Personalization
HouseandHome
Medical
Shopping
TravelandLocal
Parenting
Maps&Navigation
Sports
Board(Games)
Others
17%
Productivity
4%
Lifestyle
4%
Social
5%
Action
6%
Casual
6% Sports
6%
Strategy
25%
Casino
27%
ANDROID

COMMENT
Android
インドにおいてもメッセージアプリはWhatsAppとMessenger、また動画視聴アプリも人気 
コミュニケーション系アプリでは通話系アプリはに加え、電話先の相手を特定したり、会話を録音するアプリなどが人気 
 
売上 
世界トップクラスのAndroidのダウンロード数ではあるが売上についてはその規模が大きく縮小 
売上上位にカジノ系アプリが多くランクインし売上シェアとしては1位となる 
欧米で人気のアプリも売上上位にランクインし、Supercell、Kingが人気

参照：prioridata
1 WhatsApp Messenger 2 Messenger 3 Facebook
4 Instagram 5 Uber 6 Palco MP3
7 Facebook Lite 8 DFNDR 9 Snapchat
10 Netflix 11 Subway Surfers 12 4shared
13 Pou 14 S Photo Editor 15 OLX Brazil
16 8 Ball Pool 17 slither.io 18 Clash Royale
19
FGTS Fácil - Extrato e
Inativo
20 AliExpress Shopping App 21 CAIXA
22 Super Mario Run 23 My Talking Tom 24 My Talking Angela
25 Cardboard 26 Kika Keyboard 27 Spotify
28
Sweet Selfie Candy New
Name
29 FGTS 30 Google Play Games
ANDROID

参照：prioridata
APPNUMBER
25
50
75
100
Games
Tools
Photography
MusicandAudio
Finance
Communication
Comics
Productivity
Business
Social
Entertainment
Shopping
Food&Drink
LibrariesandDemo
NewsandMagazines
Personalization
Maps&Navigation
BooksandReference
Medical
Dating
Lifestyle
Art&Design
Education
10
20
30
Action
Arcade
Casual
Racing
Sports
Puzzle
Simulation
Strategy
Adventure
Card
Board
Trivia
Music
Others
21%
Entertainment
4%
Finance
5%
Music and Audio
5%
Photography
6%
Tools
7% Social
11%
Communication
15%
Games
25%
ANDROID

参照：prioridata
1 Clash Royale 2 Clash of Clans 3 Google Drive
4 Tinder 5 Pokémon GO 6 Clash of Kings
7 Legacy of Discord 8 Game of War 9 8 Ball Pool
10 Yu-Gi-Oh! Duel Links 11 Candy Crush Saga 12 Goddess: Primal Chaos
13 Summoners War 14
MARVEL Contest of
Champions
15
Candy Crush
Soda Saga
16
Last Empire - War Z:
Strategy
17 Super Mario Run 18 Magic Rush: Heroes
19
Praia Bingo + VideoBingo
Free
20 MARVEL Future Fight 21 Farm Heroes Saga
22 Hey Day 23 happn – Local dating app 24
Mobile Legends: Bang
bang
25 DDTank Brasil 26 Township 27 Toy Blast
28 Mobile Strike 29 Castle Clash 30 Minecraft
ANDROID

参照：prioridata
APPNUMBER
10
20
30
40
Strategy(Games)
RPG(Games)
Action(Games)
Casual(Games)
Sports(Games)
Simulation(Games)
Casino(Games)
Puzzle(Games)
Card(Games)
Education
Social
Productivity
Racing(Games)
HealthandFitness
Adventure(Games)
Arcade(Games)
Entertainment
MusicandAudio
Tools
Communication
Photography
Lifestyle
Medical
Finance
Music(Games)
Sports
Trivia(Games)
Art&Design
Others
16%
Adventure
4%Sports
4%
Lifestyle
6%
Productivity
6% Casual
8%
RPG
9%
Action
10%
Strategy
37%
ANDROID

COMMENT
iOS
SNS、動画、音楽、ショッピングと人気アプリのカテゴリとしては他国と類似 
FGTS Fácil、CAIXA、FGTSなどの金融系アプリはFGTSというブラジルの勤続期間補償基金という日本の退職金に近い基金
の一時引き落としがが可能になったことによりダウンロード増加の要因と想定 
 
売上 
ストラテジー、RPGが人気のゲームカテゴリであるが売上の規模としては圧倒的にストラテジーがリード 
欧米で人気のアプリが多いことから、売上が伸びないのは経済状況・購買習慣によるものと想定

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https://goo.gl/forms/zoBZO0GDakHKB4882

5MIN APP INFO 2017年前期グローバルアプリ市場まとめレポート

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5MIN APP INFO 2017年前期グローバルアプリ市場まとめレポート