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THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
YOUR FIRST MILLION
USERS
SANDER DANIELS
CO-FOUNDER, THUMBTACK
1
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
MARKETING?
2
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 3
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 4
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 5
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 6
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1M+ PROS, 0 SALESPEOPLE
25M CONSUMER VISITS IN ’14
$1.8B IN BUSINESS TO OUR PROS
7
8THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
SO HOW’D WE
ACQUIRE OUR
FIRST MILLION
USERS?
8
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 9
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 10
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 11
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 12
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
NO
SCRAPPYTHINGS
SEO
CONTENT
MARKETING
YES
SEM
FACEBOOK ADS
DISPLAYADS
MOBILE
DOWNLOADS
BRANDING
YOUR REVENUE MODEL DETERMINES THE MARKETING
CHANNELS THAT ARE AVAILABLE TO YOU
?
13
14THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
THREE REVENUE MODELS:
14
1. FREE
2. GOOD
3. GREAT
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1. FREE
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
15
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 16
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1. FREE
SCRAPPYTHINGS
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
17
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 18
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1. FREE
SEO
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
19
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
SEO
20
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1. FREE
SEO
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
21
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
1. FREE
CONTENT MARKETING
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
22
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 23
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 24
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
2. GOOD
CAN BE GOOD FOR A WHILE …
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
25
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
$50 REVENUE/MONTH
26
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
2. GOOD
CAN BE GOOD FOR A WHILE …
… BUT ONLYTAKES YOU SO FAR
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
27
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
$50 REVENUE/MONTH $3 REVENUE/TRANSACTION,
$2 COST/TRANSACTION
28
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
WE SWITCHED FROM A “GOOD” TO
A “BETTER” BUSINESS MODEL HERE
29
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
3. GREAT
3 REVENUE MODELS:
1. FREE
2. GOOD
3. GREAT
30
SCALABLE TO THE DEGREE
THAT YOUR BUSINESS MODEL
IS COMPETITIVE
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 31
32THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
ONLINE
MARKETING IS
A BUSINESS
MODEL
COMPETITION32
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015 33
THUMBTACK WEAPONS OF MASS DISTRIBUTION MAY 1 2015
SANDER DANIELS
SANDER@THUMBTACK.COM
34

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[WMD 2015] Thumbtack >> Sander Daniels, "The Big Reveal: The Correlation Between Revenue Models & Online Marketing Success (aka "How To Acquire Your First 1 Million Users")"