Mobile World Digital Consumption Surpassing Other Media
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Mobile devices now command the majority of digital media consumption, with people spending over 50% of their daily media time on mobile devices rather than traditional media like TV, radio, or print. The rise of mobile is driven by people spending increasing amounts of time on mobile for activities like gaming, photos, social media, entertainment, and news. Video consumption is also growing rapidly on mobile devices, with over 50% of users watching 20 minutes or more of video per week on their phones and tablets. As mobile becomes people's primary connection to digital content and services, marketers must adapt to reach consumers on this "first screen" and capitalize on the time people spend engaged with their devices.
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Mobile World Digital Consumption Surpassing Other Media
- 2. We are living in a mobile world
- 3. Digital Consumption Surpassing All Other Media Source: eMarketer, April 2014 0 100 200 300 400 2010 2011 2012 2013 2014 Digital TV Radio Print Other Average Time Spent Per Day in Minutes (2010- 2014)
- 4. 50% 38% 12% Mobile (Non-Voice) Online Other What’s Driving Digital? Source: eMarketer, April 2014 SHARE OF TIME PER DAY SPENT (2014) Mobile commands the lion’s share of digital MOBILE’S MARKET SHARE (Connected Devices Market) 2011: 60.8% 2014: 83.3
- 6. Consumption Is Moving to Mobile Source: Statista, May 2014 86% 96% 71% 73% 72% 14% 4% 29% 27% 28% Gaming Photos Social Downloads Entertainment & News Mobile Desktop Share of Time Spent with Selected Categories of Online Content By Platform, United States
- 7. Watching More & More Video on Mobile Source: eMarketer, March 2014 16% 33% 21% 30% 17% 31% 22% 29% 0% 9% 17% 26% 34% 43% <5 Minutes 5-20 Minutes 20-40 Minutes 40+ Minutes Smartphone Tablet Average Time Spent Watching Video (per Week) More Than 50% Watch 20+ Minutes!
- 8. Time Spend on Mobile
- 10. Mobile has secured its position as being the “first screen”
- 11. Now with IofT, consumers are literally tied to their phone, at all times of day
- 12. Now with IofT, consumers are literally tied to their phone, at all times of day
- 13. Connected Car
- 19. Feed
- 20. Familiar medium, but new delivery & experience
- 21. Short-form videos are dominating
- 23. Need Want Capitalize on Consumer State of Mind 87% Of Time Spent
- 24. Completion rates shockingly high among key categories
Notas do Editor
- • And with our mobile-first POV, we have identified another significant aspect of what makes environment premium • We can capitalize on the consumer’s state of mind • Across the mobile ecosystem, all mobile apps and websites fall into (2) states of mind. A state of need and a state of want. • But if you look at the total volume of time spent, 87% of people are actually in the state of want and may find advertising intrusive when they’re in a state of need. • We curate campaigns to ensure that the creative experiences and executions are focused on specific states of mind for each interaction.